Ulta Is Upping the Ante on Its Reward Program
By Brittany Burhop Fallon, Beauty Director |
Ulta fans rejoice! If you consider yourself a frequent shopper at the beauty giant, this news is bound to put a smile on your face.
Ulta just announced its partnership with Alliance Data Systems Corporation to develop and manage the Ultamate Rewards Credit Card program, which is designed to enhance the benefits of the store's existing loyalty program and boost consumer engagement with the brand. The new program will link Ulta with MasterCard to create a credit card for beauty lovers that works anywhere MasterCard is accepted around the globe.
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Cardmembers will receive Ulta rewards for shopping more frequently, as well as access to MasterCard's exclusive assortment of benefits and experiences like its Priceless Cities program.
“At Ulta Beauty, we keep the guest at the center of all we do. Enhancing our guests’ shopping experience with added convenience and benefits through this new partnership with Alliance Data is yet another way for us to do that,” said David Kimbell, chief marketing and merchandising officer at Ulta Beauty.