Essie is Getting a Makeover (and It Looks Awesome)!
By Liz Ritter, Executive Editor |
There’s something rather comforting about walking into a
nail salon anywhere in the world and seeing the standard Essie bottle—white
cap, clear glass bottle, various shade inside peeking through—staring back at
So it’s major news that Essie debuted a look at the Met Gala last night that's a bit different for them—in the form of its new Gel Couture collection. The formula is the first for the brand in the long-wear category (think a gel-like finish, minus the lamp and any annoying special removal process) and there are a whooping 42 new shades that come with the promise of lasting up to 14 days.
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But it’s the bottle that has everyone going a bit bonkers. In an ode to “the twirling dresses on a runway,” it features an actual “twist” in the shape, as well as a patent-pending swirl stem brush with a tapered cut that the company says ensures application perfection.
You can’t buy the new line until June (and the retail is a slightly higher $11.50), but, rest assured, if you aren’t so great with change, the classic bottles, colors and formulas are still available for purchase.