The Secret to Staying Blonder For Longer
By Elise Minton Tabin , Executive Beauty Editor |
Highlights and high-lift color can leave your hair looking beautiful. But, as any woman that’s a slave to hair coloring can attest to, the side effects are often damage and oxidation, a process where pigment is lost from the hair.
A brand-new hair-care line, BLNDN (starting at $26), is the first of its kind to fight the damaging effects of oxidation, especially in blond hair. Brand cofounder Elisa Hills says, “When oxidation inevitably happens to your hair, you have to fight back. It will become damaged, brittle and dull if you don’t protect it.”
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BLNDN, which was created with a scientific component to it to improve the physical structure of oxidized hair, consists of a daily-use shampoo, conditioner and styling treatment, which work with camellia leaf extract, pomegranate seed oil and murumuru butter, plus a proprietary complex, to shield your hair from the effects of oxidation, whether you choose it (with chemical coloring) or it chooses you (a side effect of the natural hair aging process).