This Beauty Writer’s Skin-Care Routine Is Less Than $60

Photo Credits: Josef Jasso

This article first appeared in the Fall 2019 issue of NewBeauty. Click here to subscribe.

Former WWD and W beauty and fashion editor Rose Apodaca—she's also the cofounder of LA's A+R design—is chic, stylish and straight-up #beautygoals. Expecting to hear that she layers on the likes of La Prairie and La Mer, I was shocked to find out her go-to routine comprised the exact opposite. "My skin-care routine may surprise people, but some very top dermatologists and aestheticians I’ve interviewed—and seen as a client as a beauty editor—have reinforced my choices, and I’ve always received high props on my skin. So, I guess it must be working," says Apodaca. "We also discussed this in my beauty book with Dita Von Teese, including how she enjoys gifts of Crème de la Mer and other fancy creams, but doesn’t live and die by them. As a beauty writer, I’ve also learned to heed the legit doctors, keep it simple and resist the marketing hype."  

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“After a cold splash, I dampen an organic cotton round with Thayers Rose Petal Facial Toner ($11) and gently pat my face and neck. Never forget your neck. I then massage Eucerin Q10 Anti Wrinkle Face Creme into my skin ($13) before getting my daughter ready for school. Once she’s off, I slather Eucerin Daily Protection Face Lotion SPF 30 ($9) on my face, décolleté and the tops of my hands. If it’s not a matte MAC red lip day, I glide on eos Pure & Free Organic Stick Lip Balm ($4.50).”


“After completely removing any makeup—I've made a conscious effort since I started making my face up as a teen to never go to bed, no matter the hour, without a clean slate—I lather up with gentle, circular strokes of Cetaphil Daily Facial Cleanser ($14.50). Then, like in the morning, I do my round of toner with Thayers. A few times a week, depending on the season, I cap this with a mildly vigorous massage of an organic oil; of late, I’ve been partial to cold-pressed sesame—it’s high in vitamins B, E and complex D—and I’m slathering Aura-Cacia Organic Sesame Skin Care Oil ($7) a boon head to toe.”