Jen Gotch's Medicine Cabinet is an Indie Beauty Lover’s Paradise

Photo Credits: Jen Gotch

This article first appeared in the Summer 2019 issue of NewBeauty. Click here to subscribe.

A podcast aptly named “Jen Gotch is OK...Sometimes” is available to stream; “Anxiety” nameplates are being added to carts by the minute. Both in her rare free time and on the clock, the bubbly founder and chief creative officer of ban.dō is making public strides toward banishing the falsities around mental health issues—beginning with her own. 

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Beauty Stash
A quick peek into her medicine cabinet reveals her love for skin care—and the art of decanting mouthwash into a chic Bourbon bottle. Items always stocked on her shelves? “Peter Thomas Roth Gold Eye Patches ($75), Naturopathica facial polish ($56), GrandeLASH MD ($65) and Herbivore’s Coco Rose Polish ($36).” The newest addition to the lineup: a pink Goby Electric Toothbrush ($75). “It’s a vibrator for your teeth. Not really, but it does make brushing more fun.”

More Gotch favorites include, from top left: Biologique Recherche Lotion P50 Pigm 400, Shaffali Pineapple + Peppermint Facial Exfoliant ($46), Shaffali Volcanic Ash + Sage Facial Earth Mask ($52), OSEA Sea Vitamin Boost ($38), True Botanicals Cellular Repair Serum ($149), Beautycounter Overnight Resurfacing Peel ($63), Drifter Serenity Now Body Butter ($45), Sunday Riley Luna Night Oil ($105), Herbivore Lapis Balancing Facial Oil ($24), Dasein Winter Nights ($125), Mountain Ocean Coconut Skin Trip, ZIIP ($495), Herbivore Coconut Body Oil ($36), Lord Jones Body Lotion ($60), Mario Badescu Facial Spray with Aloe, Cucumber and Green Tea ($7), French Girl Organics Rose Lip Polish ($18), Herbivore Pink Cloud Rosewater Moisture Crème ($48), Thayers Rose Petal Facial Toner ($9), Naturopathica Chamomile Cleansing Milk ($34), Ursa Major Vitamin C Serum ($54). 

System Maintenance
“I developed adult acne over the years, so I’ve toned down my skin care to just a Naturopathica cleanser and facial polish, a gentle toner and moisturizer, and a mask once or twice a week. If I really want to take care of my skin, I skip sugar and wine, but that is tough for obvious reasons.”

Style File
On any given day, you can catch Gotch in a pair of Levi’s Wedgie Fit Jeans, Freda Salvador “Hike” Combat Boots and a Clare V. clutch. Her favorite ban.dō piece of all time? The Jen Gotch x Iconery Collection ($48), boasting nameplates reading “Anxiety” and “Depression.”

Happy Place
“I’ve never been able to keep my feelings to myself. For most of my life, I’ve struggled with anxiety, depression, bipolar disorder and ADD, and I never felt resistant to talk about it. Over the last couple of years, though, I’ve intentionally used my platforms to openly discuss my mental health issues in an effort to remove the stigma around them and help others feel less alone.”