This Billion Dollar Cosmetics Company Is Coming to Ulta
By Emily Rekstis |
Updated Article, November 7, 2018:
It's official: Kylie Cosmetics is launching in Ulta on November 17. The reality star announced the news via Instagram, writing "Kylie Cosmetics is dropping in EVERY Ulta Beauty store on 11/17," as her caption.
Ulta also announced the news on their own social media, showing off an in-store display of the products and captioning the image, "Peekaboo. 🙈 @kyliecosmetics is coming to ALL #ultabeauty stores, 11/17."
According to a recent tweet by Jenner, the launch will only include her most popular lip kits before eventually expanding to include her other products. While she hasn't revealed which of her lip kits will be available at the stores, we have a feeling that whatever they are, they'll sell out fast once November 17 comes around. So, mark your calendars and check back on this post for more details about the launch and possible black Friday sale updates.
Regarding Ulta .. I’m starting off with my best LIP KITS and from there will expand to SO MANY more amazing things FAST! Can’t wait ... ♥️💋— Kylie Jenner (@KylieJenner) November 7, 2018
Original Article, August 31, 2018:
"I’m so excited to let you guys know that @KylieCosmetics will be coming to all @ultabeauty stores around the country this holiday!..." she wrote. "More to come..."
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Fans were quick to reply just how excited they were for, not just Kylie Cosmetics, but Ulta as well.
One user wrote, "That really speaks volumes for how big her products are and how smart @ultabeauty is! I’m excited!"
"Take my money now," wrote another, tweeting at Kylie Cosmetics and Ulta.
OMG!!! 🙀🙀🙀🚨 #MakeupNEWS !!!! 🚨🙀🙀☕️💜 IT’S HAPPENING! 👀👀 @kyliecosmetics is coming to @ultabeauty all stores and online!!!!! . . #ComingSoon #HOLIDAYS2018 *will keep u updated . . WOW!!!!! 😱 now we will be able to swatch, try all products + earn points and use them to shop 👏🏼 AMAZING!!! What are your thoughts? 💸💋💄 XO #Trendmood #kyliejenner #kyliecosmetics THANK U for this HOT!! 🔥 update: @uzabix @bella_1021 @acontrerasss @glendamtzbeauty 😘. . . #makeup #beauty #bbloggers #beautyblogger makeupoftheday #motd #makeupoftheday #mua #ilovemakeup #makeup #makeupaddict #makeuplover #makeupblogger #makeuponpoint #onpoint #makeuplook #makeuplove #makeuptalk #makeuptutorial #makeuplover #makeupaddict #makeupaddiction #makeupdolls
This isn’t the first time the brand has been in brick and mortar stores. Last year, the cosmetic company launched pop ups around the country while also selling a curated set of products at Topshop stores in New York, Los Angeles, Atlanta, Houston, Las Vegas, Chicago and Miami.
Unlike the big city stores selected for Topshop, hopefully the word “all” in her Tweet means that the brand will be coming to every one of the thousand Ulta stores nationwide.
There’s still be no word on what products will be available, but hopefully we’ll see her fan favorite Lip Kits and eye shadow palettes on shelves soon. We'll be sure to update this post once more information is available.