This Is the #1 Best-Selling Skin-Care Launch in the U.S. Right Now

If you’re one of those people who keeps your finger on the pulse of all things beauty, then you know how often new skin-care products are launched. Whether it’s a new moisturizer, serum, essence or a simple face mist, there always seems to be new innovations hitting stores. However, out of all the beauty launches to happen this year, there’s one product that has sailed past all the others, coming in as the most popular launch in the United States.

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According to sales data, Olay Whips with SPF ($30) have officially been named the number-one best-selling new skin care launch of 2018 in the U.S., and we shouldn’t be too surprised by its success. The Olay Luminous Whip with SPF ($30), one of the hero skus from the line, transforms from cream to liquid on the skin for quick absorption. The unique texture leaves skin feeling soft and smooth while ingredients like green tea even out the skin tone.

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However, one of the greatest aspects of this best-seller is the fact that you can pick it up from virtually any drugstore, which feels semi-counterintuitive considering the product has quite the luxurious feel. The weightless formula goes on matte and shine-free without any greasy residue, which is perfect for those warmer months. As a bonus, it holds 1,000 times its weight in hydration and active ingredients, which is instantly released into the skin upon contact for the ultimate boost. Talk about getting the biggest bang for your buck!