This $3 Concealer Was the Number-One Selling Color Product at Walmart Last Year
By Danielle Fontana , Associate Editor |
Whether you’re asking a full-blown beauty junkie or the walking definition of a makeup minimalist, anyone can attest to the irreplaceability of concealer in a daily routine. It does everything from covering dark circles to hiding scars and blemishes in seconds, so when you find one that checks all of your must-have boxes—mine include nourishing my skin, blending easily and never caking—you spill the details on what and where. And as Self.com reports, the latest have-to-have it concealer lives in the beauty aisle of your local Walmart.
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Going by the name of L.A. Girl PRO Conceal High-Definition Concealer ($3), the blogger- and beginner-loved formula was the top-selling color product at the retailer for all of 2017, so you know it's good. Available in a whopping 25 shades, including green and orange for color correcting, each application covers discoloration in a pinch. Plus, the brand claims it won’t settle into any fine lines or feel heavy on the skin.
As someone who’s tried her fair share of concealers, this one sounds like a winner—all for less than your morning cup of joe. (It’ll make you look more awake, too.) Scroll through to see the concealer in action below.