How Amazon Will Change the Whole Foods Beauty Section
By Grace Luxton, Editorial Intern |
If the mention of Whole Foods sounds like spending your whole paycheck, this one’s for you. Recently, Amazon purchased Whole Foods, which led to much more than a ton of funny tweets. The deal officially closed on Monday, and Amazon immediately oversaw a price reduction in a list of staple goods at the grocery chain, from avocados and bananas to salmon. The merger is saying that “this is just the beginning,” so we researched what will happen to the Whole Foods beauty section, and found that there’s a lot to be excited about.
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First of all, one huge change is that you can now buy all of your favorite Whole Foods branded beauty products on Amazon. You can buy its hair products like shampoo and styling mousse, as well as its full line of bath bombs. Not only do you get your Amazon Prime savings, but you can also get all of your normal groceries delivered for $15 a month. The Amazon website states that it’s adding new Whole Foods products weekly as well, as more departments in the near future, so it’s likely that we’ll see more beauty-related products listed on the site soon.
What’s more exciting is the prospect of more price drops: Currently, certain popular beauty products like Dr. Bronner’s Castille Soap and Burt’s Bees products are less expensive on Amazon than at Whole Foods, which leads us to believe that these prices will be equal in the near future. According to CNBC, more than 300 items at Whole Foods will be discounted, so it’s only a matter of time before we see more changes.