Sephora's New Bye Felicia Lip Balm Is for When You Just Can't Deal With Chapped Lips
By Liz Ritter, Executive Editor |
Ringing it at $10 and packed in a mini beach bag, the flamingo-shaped, strawberry-scented balm is hoping to "attract the attention of the Millennial and Gen Z customer," said Alex Fogelson, managing partner of Taste Beauty, in an interview with WWD.
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Besides being based on a popular social media meme, the product will also have a major social media component, supported by digital marketing campaigns and special promotions like a "treasure hunt" to find Felicia, according to WWD.
This isn't Taste's first foray into beauty; the company also launched a scented nail polish and lip balm line last year with Claire's. With this new partnership, we can officially say "Bye Felicia" to chapped lips.