This Under-the-Radar Company Was Just Named the No. 1 Skin Care Brand in North America

Photo Credits: chris_tina/ Shutterstock | Image Used for Illustrative Purpose Only

Update April 16, 2018:

For the second year in a row, Rodan + Fields has been named the number one skin care brand in the United States. Although, even more exciting, the brand has also been dubbed the number one skin care brand in all of North America, as well.

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"We are incredibly honored to be the number one skincare brand in the U.S. for two consecutive years, and now, in North America,” says Diane Dietz, President and Chief Executive Officer, Rodan + Fields, in a press release. “This is a testament to our products that deliver visible results, our personalized, direct-to-consumer approach and the entrepreneurial power of our Consultant Community."

That's not all, according to Chris Newman, Chief Financial Officer, Rodan + Fields had a revenue of upwards $1.5 billion last year and is projected to experience double-digit growth over the next five years. So, it's safe to say this brand will only become more popular overtime, so why not give it a try for yourself?  

Original Post April 4, 2017:

The number-one skin care brand in the United States was just announced, and surprisingly, it’s not one you can find in your local drugstore, Sephora or department store. In a recent report, market research provider, Euromonitor International Ltd., named Rodan + Fields the biggest skin care brand in the United States for 2016, surpassing many major beauty industry staples and becoming the fastest growing skin care brand in the last six years.

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But that's not all. The brand is so popular, in fact, that it has also already exceeded its goal of becoming a billion dollar brand, achieving more than $1 billion in revenue last year.

If you’re unfamiliar with Rodan + Fields, it’s a brand founded by two dermatologists, Dr. Katie Rodan and Dr. Kathy Fields, who wanted to create skin care products that they would sell direct to consumers through their mobile and social networks. This unique method is much different than traditional marketing, but it has helped the brand grow quickly, reaching more than a million customers.

"We are extremely proud to be the number one skin care brand in the U.S.," says Diane Dietz, brand president and CEO, in a press release. "We believe our clinically tested skin care regimens, high-touch, high-tech approach, and Independent Consultant community is transforming the skin care category and how people shop."

With this kind of rapid growth in popularity, it’s pretty obvious that the brand is one worth trying. Want a full rundown on the brand? Our editor tested it out for a month and recounted all the details right here.


11 Comments
  • Melissa Woycheese
    Posted on

    While I am also a consultant, I will say that RF works. I have seen personal results in my own skin, my 68 year old mom's, my 16 year old daughter's...the list goes on and on. There is NO WAY I would use, much less represent a company whose products are false or misleading. Hands down the best financial decision I've made AND the best skincare decision.

  • Trudy Hedgecough
    Posted on

    Rodan and Fields has allowed me to retire from FT Nursing (RN) and be there for my family during a serious long-term health crisis. The Doctors empower us to empower others as we all grow together in a community of successful entrepreneurs. I'd love to share my personal story with you and find out your dreams and goals. (This is my unique story, for more information regarding typical results search Rodan + Fields IDS)

  • Tiffany
    Posted on

    Funny how people can't see how edited the "after" picture is versus the "before", that heavily smoothed photo. Unblemish contains the same ingredient that most OTC acne products have. Rodan & Fields is an OTC product, certainly isn't professional strength.

  • Szapocznik,Angelina
    Posted on

    How about dark spots on the upper lip

  • Wendy
    Posted on

    There is a reason we are the #1 Skin Care Brand in the US....Amazing Products made by excellent dermatologists!! Something has to be working to beat out companies like: Clinique, Estee Lauder, and Lancome!!

  • Kathy
    Posted on

    Who actually chose them for this #1 position?

  • Linda Kennard
    Posted on

    I have been using this for over two years now and I absolutely love it. It has done so much for my complexion.

  • Patricia Rachlis
    Posted on

    I've been using R&F products since 9/2015 and I'm so happy I switched. I've reversed the sign of aging and sun damage along with firming up my skin. I also use lash boost for my eyebrows and eyelashes. I wouldn't even want to try any other product on my skin- love it and if you try it you will too! My skin keeps getting better and better ☺

  • Brenda
    Posted on

    Of course!!! So amazing!!

  • Sheila Clark
    Posted on

    Full disclosure- I am a consultant. Why I love this company: 1. The products work. I'm a science and numbers geek so experiment on myself and family before making a recommendation. 2. The doctors have incredible integrity- across the board. HUGE factor for me. 3. The did this before! They know how to create products and business success ( why wouldn't I jump on their coat tails for the ride) 4. They listen! If something isn't working, they fix it! Amazing responsiveness. My list could go on and on! I recommend just checking it out.

  • Karolin Howard
    Posted on

    Love it!

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