This Under-the-Radar Company Was Just Named the No. 1 Skin Care Brand in the U.S.
The number-one skin care brand in the United States was just announced, and surprisingly, it’s not one you can find in your local drugstore, Sephora or department store. In a recent report, market research provider, Euromonitor International Ltd., named Rodan + Fields the biggest skin care brand in the United States for 2016, surpassing many major beauty industry staples and becoming the fastest growing skin care brand in the last six years.
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But that's not all. The brand is so popular, in fact, that it has also already exceeded its goal of becoming a billion dollar brand, achieving more than $1 billion in revenue last year.
If you’re unfamiliar with Rodan + Fields, it’s a brand founded by two dermatologists, Dr. Katie Rodan and Dr. Kathy Fields, who wanted to create skin care products that they would sell direct to consumers through their mobile and social networks. This unique method is much different than traditional marketing, but it has helped the brand grow quickly, reaching more than a million customers.
"We are extremely proud to be the number one skin care brand in the U.S.," says Diane Dietz, brand president and CEO, in a press release. "We believe our clinically tested skin care regimens, high-touch, high-tech approach, and Independent Consultant community is transforming the skin care category and how people shop."
With this kind of rapid growth in popularity, it’s pretty obvious that the brand is one worth trying. Want a full rundown on the brand? Our editor tested it out for a month and recounted all the details right here.