Sigma’s Reinvention of the Beauty Sponge Is About to Take the Makeup World by Storm
By Danielle Fontana , Associate Editor |
If your beauty routine doesn’t involve a makeup sponge, I’m sure you’ve noticed the many ways bloggers, editors and makeup brands alike have tried to put a spin on these tools to try to up the efficacy of their own or try to change your mind on how you view them. As a beauty editor who has tried pretty much every sponge that’s come to market, I understand where you’re coming from: Every sponge has its downfalls—the texture and size need to be just right—and sometimes, you just can’t justify repurchasing the same $20 option one over and over. But what if I told you a new sponge was coming to town that fixed all the flaws of every past sponge without breaking the bank? Enter: Sigma Beauty’s new 3DHD Blender.
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Unlike many other beauty sponges, the latex-free 3DHD Blender ($15) is “cut” into multiple sharp angles, edges and flat surfaces in order to better contour your face shape and deliver a better makeup application. At first glance, it looks like a diced-up beautyblender, but the product itself is larger than its counterpart (both dry and wet), which means a faster, more even application for you, and sports many more features along with it. While each side can be used based on what works best for you, the brand designed the curved edge to be used for blending out foundation, the flat base for baking and concealing, the ridges for the hard-to-reach areas (like on the sides of your nose), the double wedge for contouring and highlighting (there is one for each step so there’s no need to mix products on the sponge) and the top point for perfecting small areas.
You might think that the sponge you’re using at home right now is doing the trick (or that you don’t need one at all), but after using it once, this blender already proved me wrong. I usually use a beautyblender to apply my foundation and thought that the small pockets of dried makeup on the corners of my nose were due to a lack of exfoliating, but after testing this sponge, I found out they were because when sponges are too large, they can't reach these crevices and leave behind tons of unblended makeup (I’m sure that was doing wonders for my skin). Another way I was pleasantly surprised: When adding concealer to the inner corners of my eyes (I used the tip for this), none of my eye makeup or mascara was disrupted like it usually is with my beautyblender, often resulting in needing to touch up my shadow and adding another coat of mascara before running out the door. But it turns out I’m not the only one—problems like these are exactly why the company created this product in the first place.
“When using a regular sponge, I have always encountered challenges such as applying foundation around my brows and lips, or not being able to reach the sides of my nose,” says Sigma Beauty founder Simone Xavier. “I have also observed many users 'pinch' their rounded beauty sponges to try to get the edges they needed for a more precise makeup application. One day, as I applied my foundation with our patented 3DHD Kabuki brush, I thought, ‘What a great shape for a sponge!’ Little did I know that adding our patented surfaces and angles to our blender would not only solve all the challenges mentioned above, but also do so much more!”
While the blender itself launches on February 27, you can sign up for the waiting list here to make sure you don’t miss a beat.