Lipstick Powder Is the Genius Beauty Trend That’s About to Blow Up

Lipstick innovation has improved immensely in the past decade, becoming much more expansive than the simple bullet-shaped applicators we’ve all gotten so used to. Now, the beauty industry is oversaturated with liquid lipsticks, lip stains, and glosses all available for purchase. But while these products have all served us well, it’s the newest version of lipstick that’s really getting consumers excited.

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Thanks to Korean brand, RiRe Cosmetics, you can now snag a long-lasting lipstick in a finely ground powder form. Apparently, the powder liquefies once it is applied to the lips and contains essential oils for extra hydration and a smoother feel. “You’d think a powder would be the worst lip product, but as soon as it hit my lips it instantly became like a lip gloss and went on easy. It stayed on all day and I didn’t feel dried out once,” explained one user in an interview with BuzzFeed.

While the Amazon reviews were a bit mixed regarding the staying power of each lip powder, we can’t help but be intrigued by the unusual formula. If interested, you can buy the lip powder for $6 each here and check out a tutorial for how to use it, below.