Redken has signed "It Girl" Sabrina Carpenter as the brand's first-ever celebrity ambassador.
As announced today, the multitalented artist will serve as the global face of the world’s number-one prestige haircare brand. The deal marks Carpenter's first-ever haircare partnership.
A longtime fan of Redken, the Espresso singer credits her signature blonde to Redken’s Shades EQ, the number-one demi-permanent hair gloss worldwide. The low-commitment gloss provides hair with high shine and a subtle wash of color—all while improving the look and feel of hair.
Hairstylist Laurie Heaps gave the gloss a shout out for helping her achieve Carpenter's Met Gala look this past May. "From Golden Blonde to Icy Blonde with Shades EQ. This is MET. @sabrinacarpenter @redken@redkenpro #redkenpartner."
Carpenter's debut campaign will spotlight the cult-favorite Acidic Bonding Concentrate collection.
