A spritz of perfume is undoubtedly one of the easiest ways to transform your mood and vibe. This summer, let a scent that exudes casual confidence set the tone of the season—enter Jones Road BKLN ($42). The brand's newest fragrance imitates that untouchable feeling of wearing your favorite pair of vintage jeans—effortlessly cool, without feeling overdone.
As a Brooklyn resident, I can tell you that the only perfume worth wearing is one with staying power, whether walking miles on busy city streets, or as spontaneous days turn into unforgettable nights. Mixing lemon, neroli, sandalwood and black pepper, BKLYN is a scent that's ready for anything.
"BKLYN is everything I love about the borough," says Jones Road founder Bobbi Brown. "It's cool without trying, sophisticated without being stuffy and completely authentic. It's the fragrance equivalent of your favorite lived-in jeans or that perfect white shirt—it just works, no matter what."
Fans who can't wait to try the casually cool BKLYN can snag a bottle in its original lab packaging for now. Once the limited window closes, shoppers will have to wait until later this year for a relaunch in its official packaging, so we don't recommend hesitating. BKLYN is sold exclusively online at JonesRoadBeauty.com and all Jones Road Beauty store locations.
