Brad Pitt’s foray into skin care just found a new runway—literally. Beau Domaine, the luxe, longevity-focused skin-care line Pitt co-founded with France’s Perrin winemaking family, is now boarding La Compagnie’s all-business-class transatlantic flights, giving jet-setters a taste of the brand at 35,000 feet.
Starting this July, passengers on its Paris-to-New York, Nice-to-New York and Milan-to-New York routes will find Beau Domaine skin care tucked into their in-flight amenity kits, beginning with a hand cream and lip balm.
The brand leans directly into the Perrins’ winemaking heritage: The family has farmed its Provence vineyards organically since the 1950s and biodynamically for decades. Its formulas draw on that same terroir and grape-derived research, the foundation of a wine reputation built over five generations.
Behind the formulas is more than 20 years of research from two specialists: Professor Pierre-Louis Teissedre, an expert in the phenolic compounds found in grapevines, and Professor Nicolas Lévy, a geneticist who studies progeria, the rare condition that causes accelerated aging. Together, they developed two patented ingredients, GSM10 and ProGR3, designed to fight oxidative stress and target 11 of the 13 mechanisms linked to skin aging.
Both companies frame the partnership as a meeting of French values. La Compagnie’s CEO, Christian Vernet, said the airline was drawn to Beau Domaine’s alignment with its own commitment to elegance and authenticity, calling it part of an effort to make the in-flight experience “a benchmark for contemporary refinement.”
Beau Domaine co-founder Marc Perrin echoed that sentiment, noting that the partnership also carries personal weight and calling it “a natural bridge” between France and the U.S., the two countries central to the brand’s story.
The move continues Beau Domaine’s expansion beyond retail shelves, putting Pitt’s skin-care venture directly in front of an audience of frequent, high-end travelers on some of the most competitive transatlantic routes in the sky. For La Compagnie, a boutique, 100-percent business-class airline known for elevated, personal touches like flatbed seats and chef-driven menus, the partnership offers another way to differentiate the journey itself, not just the destination.
