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Ulta Has Officially Left Target, But Target Beauty Studio Is Coming in Hot
By Marisa PetrarcaJuly 2, 2026

Old Navy’s New Beauty Line Has a Very Famous Nose Behind It
By Marisa PetrarcaAugust 26, 2026

Magnolia Bakery’s Banana Pudding Just Became a Nail Polish
By Amaya GarciaAugust 25, 2026

I Got Compliments on My Five-Day-Old Hair With This Non-Aerosol Dry Shampoo
By Allie HoganAugust 21, 2026

60K+ Tubes of This Calming Moisturizer Sell on Amazon Every Month
By Danielle Fontana DooleyAugust 21, 2026

Biodance’s New PDRN Serum Is an $18 Skin Booster in a Bottle
By Britt FallonAugust 19, 2026

I Tried Thrive Causemetics' New Lip Stain—Here's What Stood Out
By Britt FallonAugust 18, 2026

Ashley Tisdale’s New Being Frenshe Scent Is a Love Letter to Matcha
By Allie HoganAugust 17, 2026

This Two-Step Serum Combo Is Bringing My Dull Skin Back to Life
By Amaya GarciaAugust 14, 2026

Danielle Fishel’s Next Beauty Chapter Started With a Health Scare and a Disco Ball
By Liz RitterAugust 11, 2026

Dove's Cult-Favorite Holiday Treats Collection Is Back—Here's What's New
By Britt FallonAugust 10, 2026

The Eye Cream That Actually Calms Things Down
By Amaya GarciaAugust 7, 2026

Drunk Elephant Is Launching Its First-Ever Foundation, and It's Really Good
By Britt FallonAugust 3, 2026

Crepey Upper Arms? This Pomegranate Body Cream Can Help
By Britt FallonJuly 31, 2026

Danielle Fishel’s Gift List Includes the One Thing Nobody Asks for But Everybody Uses
By Liz RitterJuly 30, 2026

This Best-Selling Brightening Serum Starts Fading Dark Spots in 7 Days
By Britt FallonJuly 30, 2026

Pucker Up! National Lipstick Day Deals Are Here
By Catharine MalzahnJuly 29, 2026

Is This the Serum Your Perimenopausal Skin Has Been Waiting For?
By Britt FallonJuly 23, 2026

Ruka Makes History as Sephora’s First Black-Owned Hair-Extensions Brand
By Amaya GarciaJuly 22, 2026

DoorDash Is Knocking $40 Off Sephora Orders—Today Only
By Amaya GarciaJuly 22, 2026

The Scalp-Friendly Dry Shampoo That Actually Lives Up to the Hype
By Britt FallonJuly 17, 2026

Nordstrom Anniversary Sale Beauty Must-Haves, According to Our Editors
By Catharine MalzahnJuly 17, 2026

You Can Finally Customize Your Own Laneige Lip Mask on Amazon
By Amaya GarciaJuly 16, 2026

Jergens Celebrates 125 Years by Leaning Into Nostalgia and Fragrance
By Taryn BrookeJuly 16, 2026

The Summer Skin-Care Sale Dermatologists Actually Want You to Shop
By NewBeauty EditorsJuly 15, 2026

Beauty of Joseon's New Launch Makes Mineral Sunscreen More Wearable
By Britt FallonJuly 14, 2026

This Peel-Off Mask Makes Skin Look Noticeably Firmer in Just 15 Minutes
By Britt FallonJuly 11, 2026

The Best New Fragrances in July, From Cereal-Inspired Scents to Sun-Soaked Perfumes
By Britt FallonJuly 10, 2026

This Body Lotion Doubles as My Signature Summer Scent
By Britt FallonJuly 10, 2026

I Can’t Get Enough of Medicube’s New Booster Pro X2
By Taryn BrookeJuly 7, 2026

My Go-To Daily Sunscreen Is Also My Favorite Summer Foundation
By Taryn BrookeJuly 7, 2026

Hilary Duff Is the Face of Bath & Body Works’ New Fruit Fusion Line
By Marisa PetrarcaJuly 6, 2026







