Face moisturizer might be the least flashy step in your routine, but choosing the right one can make all the difference. While some people splurge on luxe formulas, many turn to affordable, easily accessible products on Amazon. Recent data from Spate revealed Amazon’s best-selling moisturizers based on estimated sales for August. The stats make it clear that dermatologist-loved, drugstore-priced products reign supreme, with K-beauty formulas also holding their own.
Ahead, see which formulas topped the list, ranked by estimated August sales from lowest to highest.
The Best-Selling Face Moisturizers on Amazon
1 / 10
This French pharmacy staple topped the list by an impressive margin. The thermal spring water-based formula is a go-to recommendation from both beauty editors and dermatologists alike for anyone seeking a lightweight, barrier-friendly moisturizer without the fuss.
2 / 10
Anua has emerged as one of the biggest K-beauty breakout brands of the past two years, and this cream helps explain why. Powered by PDRN and hyaluronic acid, its lightweight, fast-absorbing formula leaves behind a silky, nonsticky finish and layers under makeup without pilling, making it an easy entry point into the rest of the brand’s lineup.
3 / 10
We doubt we’ll ever see a day when this face-and-body classic goes out of style. CeraVe clearly knows its way around a moisturizer, earning three spots on this list. This straightforward, dermatologist-loved formula contains three essential ceramides and has earned the National Eczema Association Seal of Acceptance.
4 / 10
Medicube has had a massive couple of years as K-beauty’s popularity has skyrocketed in the U.S. This moisturizing cream shows exactly why the brand has taken off: Its extremely satisfying texture combines visible capsules with a transparent, panthenol-infused gel that blend together for a dewy, plumped-up finish.
5 / 10
Centellian24, another Korean brand, is built around centella asiatica, an extract known for soothing redness. With interest in sensitive-skin-friendly formulas on the rise, it only makes sense that this gentle take on an anti-aging moisturizer is selling so well.
6 / 10
CeraVe’s second entry on the list is the lighter-weight lotion counterpart to the cream above. It’s the everyday, head-to-toe option for people who want the same ceramide-powered barrier support in a less rich formula.
7 / 10
CeraVe’s third moisturizer to crack the top 10 is designed for nighttime use. The oil-free lotion is ideal for anyone who wants to support their skin barrier without wearing something heavy overnight.
8 / 10
Free of dyes, fragrance, lanolin, parabens and formaldehyde releasers, this is a go-to among many allergists and dermatologists for those with reactive skin. Its appeal is simple: straightforward hydration without many common irritants.
9 / 10
This is undoubtedly the list’s biggest surprise. Simply Vital doesn’t have nearly the same name recognition as the legacy pharmacy staples or K-beauty brands surrounding it, but it still out-earned competitors with far bigger followings.
10 / 10
Medicube’s second appearance on the list rounds things out with a bouncy, jelly-textured cream powered by 10 types of hyaluronic acid, plus ceramides and niacinamide.
