Eye Color

The Prettiest Luxury Eye Makeup We’re Obsessed With for Fall
By Brittany Burhop FallonOctober 10, 2025
Jewel-toned shadow, defined brows and full, fluttery lashes

You Can Now Buy the Exact Blush and Lip Products Selena Gomez Wore on Her Wedding Day
By Allie HoganOctober 2, 2025
Get the brand new shades.

Kevyn Aucoin’s Top MUA Names Fall’s Biggest Trends
By Rowan LynamAugust 22, 2025

The Best Eyeliners for Mature Eyes, Per Shoppers 40 and Over
By Leiana FoyeJuly 25, 2025

The 6 Best Iridescent Eye Shadows to Try Now
By Isabelle BuneoJuly 16, 2025

15 Award-Winning Makeup Products That Flatter Mature Skin
By Tatiana BidoJuly 14, 2025

Kevyn Aucoin Beauty’s Top MUA Talks Major Summer Beauty Trends
By Rowan LynamJune 10, 2025
Glam, Glow, Gorgeous!

Best Powder Eye Shadow for Mature Eyes
By Rowan LynamMay 15, 2025
Shadows that blend easily, resist creasing and last all day.

Kylie Jenner Did Her Own Red Carpet Glam—Shop the Products
By Danielle JacksonMay 9, 2025
A+ marketing!

These Are the 2 Fastest-Growing Mascara Products
By Allie HoganApril 25, 2025

Martha Stewart’s Recent Makeup Look Includes a $14 Bronzer, $68 Concealer and Everything in Between
By Allie HoganApril 10, 2025

The Science Behind Brighter-Looking Eyes
By NewBeauty EditorsApril 1, 2025

Doe Eyes Are Taking Over—Here’s How to Get the Look
By Jessica FieldsMarch 14, 2025

Charlotte Tilbury’s New Launch Is Her Biggest Backstage Beauty Secret
By Kaylee ShindelFebruary 12, 2025

Ariana Grande Wore Her Very Own r.e.m. Beauty Liquid Eyeshadow on ‘Jimmy Kimmel Live’
By Kaylee ShindelFebruary 7, 2025

Makeup Masterclass: How to Create an Aura Effect
By Rowan LynamJanuary 28, 2025

Mood Ring Makeup Products to Up Your Aura
By Rowan LynamJanuary 28, 2025

White Eyeshadow Should Be in Your Winter Makeup Routine—Here’s Why
By Isabelle BuneoJanuary 25, 2025

It’s An Icy, Black Cherry Winter—10 Products to Get You in the Spirit
By Isabelle BuneoJanuary 17, 2025

Make Room, Clean Girl Beauty: It’s Time For Something New
By Rowan LynamJanuary 13, 2025

Eyeshadow Sticks Are Trending—Here Are 6 to Try
By Isabelle BuneoDecember 24, 2024

Old Money Makeup Is the Trend Your Favorite Celebs Love
By Jessica FieldsDecember 9, 2024

Best Eyeshadows for Mature Skin: Our Top 10 Picks
By Danielle Fontana DooleyNovember 7, 2024

How to Get the Meg Ryan Fall Look
By Allie HoganOctober 28, 2024

10 Multi-Use Palettes That Might Replace Your Entire Makeup Collection
By Leiana FoyeSeptember 17, 2024

Glam Under-Eye Bags and ‘90s Nudes: The 2024 NYFW Makeup Trends We’re Still Thinking About
By Allie HoganSeptember 16, 2024

The 7 Best Eye Shadows for Blue Eyes
By Tatiana BidoSeptember 4, 2024

Gen Z’s ‘Post-Perfectionism’ Is the Least Popular Makeup Trend, Data Says
By Allie HoganAugust 26, 2024

The Very Best Chanel Makeup
By Leiana FoyeAugust 23, 2024

The Best Eyeliner Tips for Beginners, Mature Skin and More
By Brittany Burhop FallonAugust 14, 2024

It’s Time to Retire Your Old Original Naked Palette—The Iconic Favorite Is Back
By Marisa PetrarcaJuly 30, 2024

Angel Makeup Will be Everywhere This Summer—Here’s How to Try It For Yourself
By Anneke KnotJune 28, 2024

Blue Eyeshadow Is Back—Here’s How to Wear It
By Tatiana BidoApril 24, 2024

The Ultimate Expert’s Guide to Makeup for Skin Over 50
By Allie HoganApril 19, 2024

Green Makeup Looks: How to Nail Green Eyeshadow Looks
By Allie HoganMarch 7, 2024

This $8 Eye Pencil Has 80,000+ 5-Star Reviews
By Leiana FoyeFebruary 28, 2024

Swamp Beauty Is the Next Big Makeup Trend To Look Out For
By Rowan LynamFebruary 28, 2024

These Are the Top Makeup Looks for Every Face Shape
By Allie HoganFebruary 27, 2024

How to Achieve the Grunge Smoky Eye Seen All Over the Runway
By Isabelle BuneoFebruary 22, 2024
