As beauty editors, we’ve seen it all—blue highlighter, green lipstick—you name it, we’ve tried it. So it’s pretty rare that something comes along that is so out of the box that this demographic of jaded professional product testers actually can’t stop marveling at how genius a new product actually is.
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Yet that’s what happened after the launch of a new brand called Flirt Cosmetics—a venture between the Estée Lauder Companies and artist Donald Robertson and featuring fearless modern-day gal Amber Rose as its launch campaign model. The brand will launch one new product at a time and be available via e-commerce only. The first product to launch isn’t your expected lipstick or palette, but rather a ”staple gun for your eyes,” which is actually a pretty perfect description when you see what it does.
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The product, officially called Flirt Flashes, is a lash applicator in the shape of a Wite-Out Tape dispenser, except instead of being loaded with correction tape, it houses 44 individual lashes. As the lashes come up through the dispenser, a mechanism holds the tips of the lashes in place, making it easy for you to apply glue to the strip and apply it to your lashline. Once you’re comfortable with the placement, the lash applicator releases the lashes with a press of a button. Voila! Flirty lashes with no struggle.
Flirt Flashes will be available on FlirtCosmetics.com on September 15. Get on the list now.
