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Eye Color

Selena Gomez’s New Eyeshadow Palette Is Her Most Personal Yet
Face

Selena Gomez’s New Eyeshadow Palette Is Her Most Personal Yet

By Leiana FoyeFebruary 26, 2026
2025 eyeshadow launches
Face

The Most Gorgeous Eyeshadow Palette Launches of 2025 So Far

By Allie HoganNovember 26, 2025
Chai latte makeup trend
Face

Chai Latte Makeup Is Fall’s Coziest Aesthetic

By Jessica FieldsOctober 16, 2025
luxury eye makeup

The Prettiest Luxury Eye Makeup We’re Obsessed With for Fall

By Britt FallonOctober 10, 2025
SANTA MONICA, CALIFORNIA - AUGUST 07: Selena Gomez attends Rare Beauty's Rare Eau de Parfum Launch Party at Santa Monica Post Office on August 07, 2025 in Santa Monica, California.

You Can Now Buy the Exact Blush and Lip Products Selena Gomez Wore on Her Wedding Day

By Allie HoganOctober 2, 2025
woman wearing makeup and gold earrings

Kevyn Aucoin’s Top MUA Names Fall’s Biggest Trends

By Rowan LynamAugust 22, 2025
various makeup on silver tray

The Fastest-Growing Viral Makeup Brands on TikTok

By Allie HoganAugust 19, 2025
older woman wearing black eyeliner
Face

The Best Eyeliners for Mature Eyes, Per Shoppers 40 and Over

By Leiana FoyeJuly 25, 2025

Eyeliners for older skin that glide on easily.

Woman with blond hair and glossy lips
Makeup

How to Master Watercolor Makeup, According to Experts

By Jessica FieldsJuly 22, 2025
iridescent eye shadow
Makeup

The 6 Best Iridescent Eye Shadows to Try Now

By Isabelle BuneoJuly 16, 2025

Shimmer and shine.

award-winning mature skin makeup

15 Award-Winning Makeup Products That Flatter Mature Skin

By Tatiana BidoJuly 14, 2025
blonde woman in sunlight

Kevyn Aucoin Beauty’s Top MUA Talks Major Summer Beauty Trends

By Rowan LynamJune 10, 2025
eyeshadow palettes

Best Powder Eye Shadow for Mature Eyes

By Rowan LynamMay 15, 2025
Kylie Jenner attends the red carpet during the 70th David Di Donatello at Cinecitta Studios on May 07, 2025 in Rome, Italy.

Kylie Jenner Did Her Own Red Carpet Glam—Shop the Products

By Danielle JacksonMay 9, 2025
Victoria Beckham burgundy mascara

These Are the 2 Fastest-Growing Mascara Products

By Allie HoganApril 25, 2025
Martha Stewart attends the opening night of "Othello" at the Barrymore Theatre on March 23, 2025 in New York City.

Martha Stewart’s Recent Makeup Look Includes a $14 Bronzer, $68 Concealer and Everything in Between

By Allie HoganApril 10, 2025
The Science Behind Brighter-Looking Eyes

The Science Behind Brighter-Looking Eyes

By NewBeauty EditorsApril 1, 2025
Model with doe-eyed makeup and soft glam look

Doe Eyes Are Taking Over—Here’s How to Get the Look

By Jessica FieldsMarch 14, 2025
model getting eyes done

Charlotte Tilbury’s New Launch Is Her Biggest Backstage Beauty Secret

By Kaylee ShindelFebruary 12, 2025
Ariana Grande attends a lunch reception with special guests Cynthia Erivo and Ariana Grande on January 22, 2025 in London, England.

Ariana Grande Wore Her Very Own r.e.m. Beauty Liquid Eyeshadow on ‘Jimmy Kimmel Live’

By Kaylee ShindelFebruary 7, 2025
blonde model looking into mirror in pink and blue tinted image

Makeup Masterclass: How to Create an Aura Effect

By Rowan LynamJanuary 28, 2025
woman outdoors with bangs and hair in face wearing red lipstick

Mood Ring Makeup Products to Up Your Aura

By Rowan LynamJanuary 28, 2025
Beautiful Young Woman Facial Portrait

White Eyeshadow Should Be in Your Winter Makeup Routine—Here’s Why

By Isabelle BuneoJanuary 25, 2025
side by side images of women wearing black cherry blush and lip balm

It’s An Icy, Black Cherry Winter—10 Products to Get You in the Spirit

By Isabelle BuneoJanuary 17, 2025
zoomed in photo of woman'e eye with red and gold eyeshadow

Make Room, Clean Girl Beauty: It’s Time For Something New

By Rowan LynamJanuary 13, 2025
close up of glittery eyeshadow on eyelid

Eyeshadow Sticks Are Trending—Here Are 6 to Try

By Isabelle BuneoDecember 24, 2024
Hailee Steinfeld wearing and money makeup look

Old Money Makeup Is the Trend Your Favorite Celebs Love

By Jessica FieldsDecember 9, 2024
Selena Gomez and Quinta Brunson

Star-Tested and Approved: 60 Celeb-Loved Beauty Essentials to Gift This Year

By Allie HoganNovember 14, 2024
Merit Beauty and Patrick Ta eyeshadows

Best Eyeshadows for Mature Skin: Our Top 10 Picks

By Danielle Fontana DooleyNovember 7, 2024
Meg Ryan and Billy Crystal pose for the movie "When Harry Met Sally" circa 1989.

How to Get the Meg Ryan Fall Look

By Allie HoganOctober 28, 2024
various luxury makeup products

Luxe Makeup Products Our Editors Say Are Worth the Splurge

By Allie HoganOctober 28, 2024
dark feminine makeup trend

Dark Feminine Makeup Is the Anti-Demure Girl Trend

By Jessica FieldsSeptember 27, 2024
various makeup palettes

10 Multi-Use Palettes That Might Replace Your Entire Makeup Collection

By Leiana FoyeSeptember 17, 2024
new york fashion weeks makeup trends 2024

Glam Under-Eye Bags and ‘90s Nudes: The 2024 NYFW Makeup Trends We’re Still Thinking About

By Allie HoganSeptember 16, 2024
malassezin

The 7 Best Eye Shadows for Blue Eyes

By Tatiana BidoSeptember 4, 2024
aging makeup mistakes

Gen Z’s ‘Post-Perfectionism’ Is the Least Popular Makeup Trend, Data Says

By Allie HoganAugust 26, 2024
Chanel makeup palette and red lip product

The Very Best Chanel Makeup

By Leiana FoyeAugust 23, 2024
close up of woman's closed eye with black eyeliner

The Best Eyeliner Tips for Beginners, Mature Skin and More

By Britt FallonAugust 14, 2024
Urban Decay Naked Palette

It’s Time to Retire Your Old Original Naked Palette—The Iconic Favorite Is Back

By Marisa PetrarcaJuly 30, 2024
The 6 Best Makeup Products for Fair Skin

The 6 Best Makeup Products for Fair Skin

By NewBeauty EditorsJuly 23, 2015Updated: July 10, 2024