This $14 Highlighting Moisturizer Sells Every 14 Seconds

This $14 Highlighting Moisturizer Sells Every 14 Seconds featured image
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This time of year, my skin can use ALL the extra tricks to give it a little more life. It feels like the cold air just zaps my epidermis of its hydration and radiance despite the many serums and creams I apply. What if I told you the five-second solution for reviving a lackluster complexion lies in a $16 moisturizer you can find at the drugstore? Enter L’Oréal Paris True Match Lumi Glotion.

The TikTok Glotion Hype Is Real

This was the year of bronzing drops, glotions (highlighter-lotion hybrids) and skin enhancers, and the TikTok hype for this one is real. According to Nielsen data, one unit is sold every 14 seconds, and the Medium shade was the number-one shade in the foundation category in 2023. However, I don’t think I’d personally call it a foundation.

These allover glow products are best used under foundation (like a primer) to boost skin’s luminosity overall. Or, you can use them as a highlighter on the high points of your face. Some people on TikTok love the Lumi Glotion as a contour. In this case, grab a shade darker than your usual. It comes in four shades that the brand says are flexible to suit all skin tones. You can also use it on your body.

Fans of this product span all generations. Martha Stewart gave Lumi Glotion her seal of approval, which seems to have influenced many 50 and 60-somethings to give it a try (based on recent reviews). Vanderpump Rules‘ star Lala Kent is also a fan.

Key Ingredients

Glycerin and shea butter flood the skin with hydration, giving it a dewy finish. The luminous pearls in the formula are microfine, giving it a pretty sheen rather than a glittery, disco-ball effect. However, if your skin is oily and you are trying to minimize shine, this may not be the best product for you.

Price/Where to Buy

$14, target.com

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