Is Kylie Jenner Rebranding Her Look?

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Is Kylie Jenner Rebranding Her Look? featured image
Pierre Suu / Getty Images

The other day while scrolling through TikTok, a video by one Kylie Jenner came up on my For You Page, and the first thing I thought was “wow, I thought that was Kendall.” I immediately took to the comments to see if my mistake was a common one, and was met with a slew of comments from users expressing how different the 26-year-old mother and business owner looks, and how shocking her resemblance to her sister Kendall now is.

While of course there were speculations about Ozempic in the comments, as that allegation comes up pretty much anytime anyone looks different nowadays, what was most enthralling was how pared down Kylie’s new look is. Rocking the no-makeup makeup look and outfits that exude an air of sophistication and elegance, Jenner is leaving her King Kylie era behind. But, why? Ahead, what Jenner has said about her new look.


cosmic inspired glam 🌸☄️ 🌸 kylieskin lip butter 🌸 Power Plush Longwear Foundation mixed with KylieSkin moisturizer 🌸 Power Plush Longwear Concealer 🌸 Glow Balm shade ‘feelings neutral’ 🌸 Kybrow shade medium brown 🌸 Matte Liquid Eyeshadow shade ‘it’s her world’ 🌸 The Mauve Eyeshadow Palette 🌸 Kylighter shade ‘cotton candy cream’ 🌸 Kyliner 🌸 Precision Pout shade ‘comes naturally’ 🌸 Tinter Butter Balm shade ‘pink me up @ 8” 🌸 High Gloss shade ‘daddy’s girl’ 🌸 Blush shade “winter kissed”

♬ Beautiful Flowers – Lofi Boss

Why Kylie Jenner Looks So Different Now

Kylie was once famous for her done-up look: different colored hair streaks, bold glamor makeup on the daily, nails that seemed too long to function. Now, however, she seems much more pared down, and as she told The New York Times in an interview this week, “sophistication” and “maturity” is her new mantra. “I don’t have this thick mane down to my butt, I don’t have lash extensions, I don’t have these long claws,” she said to the outlet.

While the mom-of-two has opted for a more toned-down look, the style revelation does not come without some matching business endeavors, too. We all know that the Kardashian family are the masters of marketing, and Jenner’s new look comes not long after the announcement of several new projects: her new clothing line, Khy, her brand of hard seltzers, Sprinter, and her first ever fragrance, Cosmic. All that to say that, Kylie’s new look isn’t just a phase, but a total, personal rebrand, and honestly, we’re here for it.

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