Kim Kardashian Declares These Protein Bars a ‘Slice of Heaven’

Kim Kardashian Declares These Protein Bars a ‘Slice of Heaven’ featured image
Getty Images / ANGELA WEISS

Lucky for us, Kim Kardashian isn’t one to keep her favorite treats and meals under wraps. Despite following a plant-based diet, the 43-year-old fully embraces the joy of food. Through the years, she’s raved about her love for plant-based tacos (recipe available on Poosh), repeatedly expressed her fondness for Cheetos, and most recently, gave fans a glimpse at her current go-to protein bar: Mid-Day Squares.

The Skims founder shared a snapshot of the Peanut Butta-flavored protein bar on her Instagram Story, photographing the sweet treat on a countertop with a caption that read, “Slice of Heaven.” According to text on the orange-packaged protein bar’s packaging, each bar boasts four grams of fiber and six grams of protein and is touted as a “functional chocolate bar.”


As per the brand’s website, Mid-Day Bars were created to offer the nutritional advantages of a protein bar while delivering the indulgence of a chocolate bar. Every square is certified non-GMO, fair trade, kosher, vegan, and free from gluten, soy, and dairy. The brand also doesn’t use artificial preservatives, and for that reason, they’re meant to be refrigerated, as outlined on the packaging. You can store them in the fridge for up to 120 days, and once you take them out of the fridge, they last up to five days.

The brand currently offers five flavors total: Almond Crunch, Brownie Batter, Cookie Dough, Crunchy Peanut, and Kardashian’s favorite: Peanut Butta. For those who crave variety, they offer a mixed box appropriately named the “I Want It All” variety pack, containing four almond, four brownie, and four peanut butter bars.


While Kardashian hasn’t explicitly revealed her daily protein intake, the Mayo Clinic says that between 10 to 35 percent of one’s daily caloric intake should come from protein. To be more precise, the recommended amount is 0.8 grams per kilogram of body weight.

One aspect Kardashian has disclosed is her approach to fueling her workouts, which have seemingly evolved over the years, but may still include StairMaster sweat sessions and strength training. “My trainer Mel [Alcantara] always says that before and after you train, you should eat simple carbs, like sweet potatoes, and small amounts of fat and protein, like chicken,” she said in 2018. “You should also have veggies with your meals, since you need them to help effectively break down and absorb your protein, fat and carbs.”

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