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Bethenny Frankel Is Tightening Her Butt With Sofwave

She even posted the treatment in action.

NewBeauty Editors
Bethenny Frankel on the runway in a polka dot bikini at the Sports Illustrated Swimsuit Runway Show at W South Beach on May 31, 2025 in Miami Beach, Florida
Getty Images / Ivan Apfel

Bethenny Frankel is no stranger to her unabashedly candid beauty product reviews on social media. Now, she’s upping the ante, sharing behind-the-scenes footage from a recent Sofwave treatment.

In a post shared to her Instagram grid, she captioned it: “Getting in supermodel shape with @sofwavemed… let the countdown begin.” The Real Housewives of New York alum mentioned it’s “one of the things” she’s doing as part of a larger glow-up strategy that she’s seemingly keeping under wraps.

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What she’s not keeping a secret is her goal: “I want to tighten my butt,” she told followers. “It’s kind of mimicking gym exercises,” she said of the treatment. “I just like that it’s pulling everything together.”

As shown in the video, applicators were placed on Frankel’s abs, butt and arms using Sofwave’s new Pure Impact device. Unlike Sofwave treatments, which are designed to tighten and lift skin by stimulating collagen and elastin in the mid-dermal layer, Pure Impact is a muscle stimulation device that mimics plyometric-style movements (short, explosive exercises used in high-intensity workouts).

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The goal is to strengthen and tone the underlying muscles, making the treatment especially appealing for areas like the abs, butt and arms. Like Sofwave, Pure Impact works without any downtime, so you can get right back to your daily routine.

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