Why a Plastic Surgeon Is Backing Gwyneth Paltrow’s Latest Serum Launch

Why a Plastic Surgeon Is Backing Gwyneth Paltrow’s Latest Serum Launch featured image
Anjelica Rivera

Ask a plastic surgeon for their favorite anti-aging serum and, unless there’s some solid studies and proven results, you just won’t get a long list. 

Enter goop’s Youth-Boost Peptide Serum, which launched over the weekend. Backed by a collaboration between Gwyneth Paltrow and Chicago plastic surgeon Julius Few, MD, the all-in-one anti-ager claims to “target wrinkles, hyperpigmentation, texture, firmness, elasticity, glow, barrier support, and more, revealing initial results in as little as seven days.” 

But perhaps the two most outstanding statements the peptide-powered product can hang its hat on: Dr. Few thinks it works and the results were so significant, they were published in the peer-reviewed medical journal Aesthetic Surgery Journal Open Forum.

“My team and I were genuinely surprised,” Dr. Few says of the blinded-controlled clinical trial he held for the product. “These are some of the most powerful results we’ve ever seen with a topical treatment. Many serums have one active protein powerhouse ingredient—this one is made with multiple clinically functional ingredients.”

Anjelica Rivera

The Benefits:

I have incredibly sensitive skin and, even with the long list of hard-working ingredients (besides peptides, there’s also ceramides, postbiotics, astaxanthin-rich microalgae, black tea ferment and niacinamide in the mix), this formula doesn’t disturb it. It’s lightweight and silky—sort of like a perfect summer skin-prep that makes moisturizer and SPF go on smoothly, while giving some glow and anti-aging advantages. As Dr Few sums it up: “This is really something that can be used every day, and you’re not beating the skin up…you’re allowing it to do what you need it to do.”

Price/Where to Buy:

$150, goop.com

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