Lip Color

This Was the Most Popular Virtual Try-On Product of the Past Year, According to YouCam’s Makeup App
The future of beauty in the palm of our hands.

Louise Roe on Her Latest Collaboration With Pixi by Petra and The Product She Uses to Fake 10 Hours of Sleep
"Women have zero time to do their makeup, and this palette makes 3-minute-makeup possible!"

Google’s Newest Feature Allows Users to Virtually Try on Thousands of Makeup Products Before Buying
The future of beauty is here.

The Best Makeup Sets to Gift Your Beauty Maven
From Dior and Mac to Fenty and Rare Beauty—the top gift sets for the makeup lover in your life.