What NewBeauty Readers Couldn’t Stop Buying in February

ILIA Super Serum Skin Tint SPF 40 ($48)

When we asked makeup artists about the best skin tints for mature skin, ILIA’s Super Serum Skin Tint came up repeatedly. "This is my go-to skin tint,” raves celebrity makeup artist Kasey Spickard. “It has tons of good-for-skin ingredients and hydrates and nourishes while blurring imperfections and giving the skin a rich glow.”

BUY ON ILIA - $48

BUY ON SEPHORA - $48

Versed Multi-Serum Skin Tint SPF 40 ($20)

Mature makeup expert Amanda Lee Hill recommends Versed Multi-Serum Skin Tint SPF 40 for the way it "leaves the skin with a beautiful blur,” says Hill. She adds, “Their diffuser brush is the best application tool.”

BUY ON VERSED - $20

BUY ON ULTA - $20

Spoiled Child E27 Extra Strength Liquid Collagen ($49)

"Our natural collagen production begins to decline in our mid-20s, so you can imagine what it’s like by the time we reach our 50s," our editor previously reported. Spoiled Child’s liquid collagen supplement is designed to help support collagen levels and mixes seamlessly into water. According to the brand, after four weeks of use, 97 percent of users reported plumper-looking skin, thicker hair and a more balanced gut.

BUY NOW - $49

MERIT Beauty Signature Lip Blush ($28)

Since reviewing MERIT Beauty’s latest lipstick, I’ve spotted several major celebrities wearing the soft matte shades on red carpets and magazine covers. Lindsay Lohan and Bridgerton star Yerin Ha chose Andie, a baby pink, while Hailey Bieber opted for Bespoke, a rose-brown shade (shown here).

BUY ON MERIT - $28

BUY ON SEPHORA - $28

ELM Biosciences A3O Elemental Serum ($135)

For the second month in a row, Martha Stewart’s skin-care line, ELM Biosciences, makes the list—this time for the A3O Elemental Serum, which our editor calls “a first-of-its-kind antioxidant serum.” Developed with dermatologist Dhaval Bhanusali, MD, it’s powered by the brand's A3O Complex, comprising acetyl zingerone, bakuchiol and a ferulic acid ester to help diminish the visible signs of aging without irritating sensitive skin.

BUY NOW - $135

Makeup By Mario Soft Pop Plumping Blush Veil ($34)

When battling NYC's cold winter air, Alix Earle has been known to add a flush of hydrating cheek color with Makeup By Mario's Soft Pop Plumping Blush, a formula packed with hyaluronic acid.

BUY NOW - $34

HigherDOSE Body Sculptor Ritual Set ($399)

At its launch in June 2025, our editor wrote that the HigherDOSE Body Sculptor Ritual Set is a "first-of-its-kind device" that combines LED light (red and near-infrared) and microcurrent energy to sculpt and tone muscles, stimulate collagen production and enhance circulation and lymphatic drainage. It was also named one of the best beauty inventions of 2025 by Time.

BUY ON HIGHER DOSE - $399

BUY ON DERMSTORE - $399

Valentino Donna Born In Roma Eau de Parfum (starts at $110)

One of the select few fragrances with over 1,000 five-star reviews on Sephora, Valentino's Donna Born In Roman smells both sensual and sweet. The warm floral is layered with notes of bourbon vanilla, pink pepper and black currant for a scent that’s truly one of a kind.

BUY ON SEPHORA - $110

BUY ON ULTA - $110

Miu Miu Miutine Eau de Parfum (starts at $108)

“A rebel’s spirit, bottled” is how designer brand Miu Miu describes this warm floral perfume that has notes of wild strawberry, gardenia, vanilla and brown sugar.

BUY ON SEPHORA - $108

BUY ON ULTA - $108

Sonsie Basic Balm In Sugar-Dipped Rhubarb ($22)

Last month, Pamela Anderson's Sonsie restocked its fan-favorite Basic Balm in Sugar-Dipped Rhubarb following a limited-edition run in the fall. The peptide-rich, lip-smoothing formula gets a nostalgic twist with the rhubarb shade, inspired by the star’s childhood memories of dipping rhubarb in sugar.

BUY NOW - $22