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This $28 Lipstick Is the Real Star of Hailey Bieber’s GRWM

The viral shade just made a permanent comeback.

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SYDNEY, AUSTRALIA - FEBRUARY 12: Hailey Bieber attends the "Wuthering Heights" Australian Premiere at State Theatre on February 12, 2026 in Sydney, Australia. (Photo by Don Arnold/WireImage)
Don Arnold/WireImage/ Getty Images

When Hailey Bieber posts a get ready with me video, we can’t help but take notes. Her most recent TikTok GRWM was captioned, “Fresh skin and a lip on repeat.” We’re obsessed with the chic simplicity of the look and are definitely adding it to our repertoire for spring. The standout of Bieber’s look was the perfect rose brown lip color, and lucky for you, we just figured out what product it is.

In her recent video, Bieber was sporting a recently re-launched shade from the celebrity-loved brand MERIT. The shade “Bespoke” originally debuted in a 2024 holiday set, but after becoming a fan favorite, the brand made the shade available in the Signature Lip Liner ($24) as well as the brand’s iconic Flush Balm ($30). Cameron Diaz, Justine Lupe and Tracee Ellis Ross have all been spotted wearing Flush Balm in “Bespoke.”

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https://www.tiktok.com/@haileybieber/video/7610646298122882334

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After more than 500 comments across social media begged MERIT to bring back the Signature Lip Satin in “Bespoke” ($28) as a permanent offering, the brand finally did so this month. One of the first to get her hands on the highly requested shade was Bieber. She paired it with a combination of rhode Peptide Lip Shape Contouring Lip Shaper ($24) and m.ph by Mary Phillips The Overliner Lip Liner Pencil ($25).

As for the fresh skin Bieber referenced, she achieved her glow with a skin-care-meets-makeup hack we’re excited to try. She mixed rhode Glazing Milk Ceramide Facial Essence ($32) with m.ph by Mary Phillips Le Skin Weightless Foundation ($49) on her hand with a brush, then applied the mixture to her skin, creating a hydrated, natural-looking glow.

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