Eye Color

The Best Valentine’s Day Gifts for the Beauty Lover in Your Life

By Danielle Fontana Dooley, Senior Digital Editor January 20, 2022

Get on their good side.

White Eyeliner Mistakes

Tips + Tutorials

6 Common Mistakes Women Make With White Eyeliner

By Danielle Fontana Dooley, Senior Digital Editor and Margaret McGriff January 10, 2022

Here's what not to do when it comes to this beauty staple.

Celebrity Makeup Artists Share This Year’s Best Eyeliner Tips, Trends and Tools

By Tatiana Bido, Features Editor October 6, 2021

Everything you need for a crisp, modern eye.

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One of Summer’s Hottest Eyeshadow Trends Was a Celebrity Favorite at the CMT Awards

The Best Neutral Eyeshadow Palettes For Every Skin Tone

Fran Drescher on the ‘Healthier’ Hair Dye She Swears by and Her Best Anti-Aging Makeup Trick

This Was the Most Popular Virtual Try-On Product of the Past Year, According to YouCam’s Makeup App

Hilary Duff Says This Eyeshadow Helps Her Look Less Tired

By Olivia Wohlner, Editorial Assistant March 10, 2021

Nothing that eyeshadow can't fix!

Tips + Tutorials

The Pretty Connected Prescription: Holiday Glam Edition

By Lara Eurdolian December 18, 2020

'Tis the season.

Google’s Newest Feature Allows Users to Virtually Try on Thousands of Makeup Products Before Buying

By Danielle Fontana Dooley, Senior Digital Editor December 17, 2020

The future of beauty is here.

The Best Makeup Sets to Gift Your Beauty Maven

The Bright, Bold World of Betsey Johnson Is Rolling Out a New Cosmetics Line—and Everything Is Under $10

Expert-Approved Ways to Make Your Eyes Stand Out This Fall

5 Ways to Make Your Eyes Stand Out Behind a Face Mask

The Multi-Stick With A 10,000-Person Waitlist Is Back

The Beauty Launches We’re Most Excited About This Month

Practice Makes Perfect: How to Cut Crease Like a Pro

6 Beauty Products Lily Aldridge Is Obsessed With

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Every Ulta Store Is Closing Tomorrow—Here’s What it Means for the ’21 Days of Beauty’ Sale

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How to Enhance Your Eye Color, According to Top Makeup Artists

oliviacolman

The $13 Lipstick Olivia Colman Wore at the Oscars to Complement Her New Hair

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Olivia Wilde’s Blue-Violet Mascara Trick Is the Secret to Her Candy-Colored Eye Look

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5 Products Our Editors Are Loving This Month

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A Complete Breakdown of Leslie Bibb’s Retro-Inspired Eye Look From the SAG Awards

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Kat Von D Sold Her Makeup Line and This Is the First Thing Changing

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