Eye Color
Eye Color

The Best Valentine’s Day Gifts for the Beauty Lover in Your Life

By Danielle Fontana Dooley, Senior Digital Editor February 10, 2021
Get on her good side.
Eye Color

The Best Neutral Eyeshadow Palettes For Every Skin Tone

By Danielle Fontana Dooley, Senior Digital Editor January 13, 2021
Your ultimate checklist. 
Tips + Tutorials

The Pretty Connected Prescription: Holiday Glam Edition

By Lara Eurdolian December 18, 2020
'Tis the season.

Google’s Newest Feature Allows Users to Virtually Try on Thousands of Makeup Products Before Buying

The Best Makeup Sets to Gift Your Beauty Maven

The Bright, Bold World of Betsey Johnson Is Rolling Out a New Cosmetics Line—and Everything Is Under $10

Expert-Approved Ways to Make Your Eyes Stand Out This Fall

Tips + Tutorials

5 Ways to Make Your Eyes Stand Out Behind a Face Mask

By Olivia Wohlner, Editorial Assistant June 23, 2020
Five ways to make eyes shine.
Makeup

The Multi-Stick With A 10,000-Person Waitlist Is Back

By Claudia O'Connell June 23, 2020
Made for every shade.
Makeup

The Beauty Launches We’re Most Excited About This Month

By Olivia Wohlner, Editorial Assistant June 3, 2020
Keep your eyes peeled!

Practice Makes Perfect: How to Cut Crease Like a Pro

6 Beauty Products Lily Aldridge Is Obsessed With

ultacoronavirus

Every Ulta Store Is Closing Tomorrow—Here’s What it Means for the ’21 Days of Beauty’ Sale

GettyImages 923532468 (3)

How to Enhance Your Eye Color, According to Top Makeup Artists

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