Wellness isn’t one-size-fits-all—and these brands prove it. Whether you're navigating menopause, managing PCOS or just trying to floss more often, these standout names—all NB100 winners—are making self-care smarter, cleaner and easier to stick with. From science-backed supplements to mood-boosting rituals, here are the wellness brands worth adding to your daily routine.
Being Frenshe
Created by Ashley Tisdale, Being Frenshe makes wellness feel effortless with mood-enhancing scents and clean, mind-body formulas that fit seamlessly into your daily routine. From wind-down rituals to wake-up boosts, each product is designed to help you pause, reset and feel more like yourself.
Canopy
From mold-inhibiting humidifiers that hydrate and brighten, to showerheads that soften hard water for healthier skin and hair, Canopy’s devices are designed to elevate your environment and your glow. Dermatologist-recommended and design-forward, they make self-care feel like home care.
Stripes Beauty
Stripes Beauty is rewriting the menopause narrative with a full-spectrum lineup—from skin and hair to intimate care—designed to support women through every phase of “the change.” Cofounded by Naomi Watts, the brand brings visibility, dignity and real solutions to a long-overlooked life stage.
Bonafide Health
Bonafide is redefining menopause care with clinically backed, hormone-free solutions trusted by over 18,000 healthcare providers. Its targeted formulas ease symptoms like hot flashes and vaginal dryness—without prescriptions, side effects or synthetic hormones.
LEMME
Founded by Kourtney Kardashian Barker, LEMME brings a celebrity-backed twist to wellness with its lineup of clean, targeted supplements. From gummies to tinctures, each product is designed to support specific health goals, all with a pop-culture edge that makes wellness feel a little more fun.
Wonderbelly
Wonderbelly is making digestive health feel modern, clean and actually cool. The brand skips the artificial dyes, talc and titanium dioxide found in traditional formulas, but keeps the same active ingredients that doctors trust, so you get real relief without the junk.
Make Time Wellness
Make Time Wellness is carving out space for women in the brain-health conversation, with supplements tailored to support memory, focus and overall cognitive clarity—an area long overlooked in traditional wellness.
