Poised to be one of the hottest holiday gifts this year, Oura’s fifth-generation ring is one of the buzziest wellness trackers in the space right now (we’ve long been fans of the brand). And today, the brand is announcing a new retail partnership with Ulta Beauty, making Oura Ring 5 (starting at $399) the first wearable health tracker to be sold at the beauty retailer.
Beginning November 10, shoppers will be able to browse, size and purchase the smart ring on Ulta.com. The product will also roll out to 1,000 Ulta Beauty stores nationwide starting November 22, with in-store displays designed to help customers explore the technology and find their correct fit. It’s Oura’s first collaboration with a specialty beauty retailer in the U.S., and we definitely don’t think it will be its last.
The move comes not only as the wellness category grows exponentially, but also as wellness and beauty intersect more commonly in our daily routines. According to Ulta Beauty guest insights, 74 percent of shoppers are making wellness a priority in their beauty rituals, while 52 percent say self-care practices help them relax. Oura Ring 5 aims to tap into that interest by offering personalized health insights spanning sleep, stress, reproductive health, heart health and more.
“At Ulta Beauty, we believe beauty and wellness are deeply connected—and that feeling your best starts with understanding your overall well-being,” says Laura Beres, vice president of wellness for Ulta. “As the very first wearable health technology available at Ulta Beauty, Oura brings this vision to life, transforming personalized health data into meaningful insights that can help our guests better understand sleep, stress, recovery and readiness. We’re proud to introduce Oura this holiday season, giving guests a new way to explore wearable wellness and discover innovative technology with the trusted guidance and expertise they’ve come to expect from Ulta Beauty.”
If Oura Ring 5 is on your holiday wish list, it will be available in Gold, Deep Rose, Silver and Brushed Silver in sizes 7 through 10 at participating Ulta Beauty stores. Additional sizes (6, 11, 12 and 13) will be available online only, as will the Black and Stealth finishes in all sizes. Sizing kits and the Oura Ring 5 Charging Case will also be available both online and in stores. Ulta Beauty Rewards members can earn points on qualifying purchases and redeem them toward future eligible purchases.
