Sephora’s biggest sale of the season kicks off next week. Translation: it’s officially time to stock up on the launches you’ve been eyeing (and maybe knock out some holiday shopping while you’re at it). From a pH-adaptive Prada lip balm to a $5 overnight mask with a cult following, these are the new and newsworthy picks going straight into our carts. (Just note that the prices below are full retail; once the sale starts, your discount will depend on your Beauty Insider tier.)
Sephora Holiday Savings Event: October 30 to November 9
- Rouge members: 20 percent off beginning October 30
- VIB members: 15 percent off beginning November 3
- Insiders: 10 percent off beginning November 3
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Who wouldn’t love to unwrap this for the holidays? The new Wisteria Gleams shade reacts with your natural pH to create a custom pinky-lilac tint with iridescent shimmer, while jojoba oil and bifidus extract keep lips hydrated for up to 24 hours.
BUY NOW - $50
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One of Sephora’s best-selling moisturizers, this peptide-rich cream is clinically shown to visibly firm, lift and contour skin while reducing the look of sagging.
BUY NOW - $44
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With three hot and cold settings and a gua sha–inspired shape that hugs the under-eyes, cheekbones and jawline, this tool makes quick work of morning puffiness.
BUY NOW - $199
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Consider it the little black dress of your skin-care routine: a rich-but-never-heavy cream with peptides, ceramides and squalane that replenishes the barrier and keeps things calm.
BUY NOW - $45
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Hannah Chody’s viral Bellini shade might be sold out, but the rest of these demi-matte and low-lit shimmer neutrals sweep on just as seamlessly.
BUY NOW - $24
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Swapping your terry towel for this waffle-knit microfiber version (new in a rich Bordeaux) means faster drying time and far less frizz and breakage.
BUY NOW - $59
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Lashes get instant lift and clump-free length from the curved brush on this new mascara, plus a peptide that supports visibly longer, fuller bare lashes in six to eight weeks.
BUY NOW - $28
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Featherweight and sensitive skin–friendly, this serum foundation builds to a natural-looking medium coverage that lasts up to 16 hours.
BUY NOW - $36
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This serum-like liquid bronzer melts right into skin for a sheer, sun-kissed warmth that’s never patchy, and it’s waterproof and sweat-proof for up to 12 hours.
BUY NOW - $32
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K18’s first foray into hair longevity, this nightly scalp serum is designed to reduce shedding, delay the look of grays and strengthen the scalp barrier while you sleep.
BUY NOW - $120
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Already a steal, this collagen-packed overnight mask is the not-so-secret secret to plump, glowing skin, and the sale makes now the time to stock up on a few.
BUY NOW - $5
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Already a viral hit in Mexico, this solid lip serum hydrates and lightly plumps with hyaluronic acid and squalane—and the limited-edition Churro shade smells just like a warm, sugary pastry.
BUY NOW - $28
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Boozy brandy meets warm amber and a bright hit of citronella in this unisex scent that smells like a candlelit night out, which makes it a perfect splurge to save on.
BUY NOW - $230
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Dyson’s newest tool dries and styles in a single step, using flexible anti-snag bristles to deliver a smooth, voluminous blowout with less frizz and breakage.
BUY NOW - $249
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Made for skin over 40, this caffeine-infused hybrid works as both a medium-coverage concealer and a moisturizing foundation.
BUY NOW - $58
