The skinification of makeup and the clean girl aesthetic have both brought rise to skin tints. Skin tints are the perfect hybrid between skin care and makeup. Until the ‘90s the concept of a skin tint was foreign, but now you’d be remiss to not have at least one in your makeup bag.
According to Spate, interest in skin tints has grown by over 25 percent year-over-year across platforms. Skin tints garner about 13.8M average weekly views on TikTok, which is a jump of more than 33 percent. Beloved for their ability to even skin tone and add a natural glow without looking or feeling like heavy makeup, skin tints have become a must-have.
Spate pinpointed three leading brands as the most searched for in the skin tint category. Whether you’re looking to try your first skin tint or add another to your lineup, try one of these trending brands.
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With 24.8K average monthly searches, Ilia’s skin tint leads the pack. This formula is a cult classic that customers have relied on for over five years. Even though it’s ultra lightweight, it features mineral SPF 40 to protect skin while subtly perfecting it.
BUY ON ILIA - $48
BUY ON ULTA - $48
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Glossier has long been a viral, talked-about brand, so it’s no surprise the brand’s skin tint racks up 17.5K average searches monthly. As Glossier is the ultimate minimalist makeup brand, it’s important to note that this skin tint is very sheer and provides just a kiss of coverage, making it ideal for those who just want a really subtle skin tint.
BUY ON SEPHORA - $30
BUY ON GLOSSIER - $30
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Certainly the heaviest formula of the bunch, as its name suggests, this skin tint borders on foundation, providing medium coverage and a dose of vitamin C to help brighten skin. Maybelline’s skin tint garners about 16.7K average monthly searches, making it the most popular of the drugstore brands.
BUY ON AMAOZN - $18
BUY ON ULTA - $18
