National Fragrance Day is March 21, and for beauty lovers, it’s as exciting as a birthday. Choosing a perfume or cologne is deeply personal—it can hold memories, transport you to a specific time and place and even set the mood. Of course, there’s no shortage of options, whether you gravitate toward a trending gourmand, a classic fresh floral, an ambery musk or one of the many other scent profiles. But what’s especially exciting about fragrance right now is the innovation in the space, from non-drying, alcohol-free formulas to milky scents and new interpretations of food-inspired notes.
With so many new launches and even more fragrances to choose from, some people stick to a signature scent, while others prefer to keep a rotation—it can be hard to pick just one. So rather than choose, we asked NewBeauty editors to share their all-time favorites, from recent releases to tried-and-true classics. Whether you’re shopping for your first fragrance, adding something new to your lineup or simply curious what we reach for, read on for a wide-ranging mix of our editors’ 13 favorite perfumes. And with several picks under $100, there’s no need to overspend.
NewBeauty Editors’ Favorite Perfumes of All Time
