With decades of salon heritage behind it, John Frieda Hair Care—the iconic force behind cult-favorite Frizz Ease and Sheer Blonde—is entering a bold new era. Unveiling a refreshed identity alongside The Hot Hair Hotline, a social-first content platform starring The Nader Sisters—Brooks, Mary Holland, Grace Ann and Sarah Jane—the launch signals a defining next chapter that merges modern moments while honoring the brand's legacy. We caught up with the sisters before the launch event in New York to talk the partnership, their product-stealing habits and weekend Valentine's Day plans.
Are there any beauty products you all swear by...there has to be some you steal from each other.
Brooks: "Oh they always steal from me—I’m the Hot Hair Hotline boss in real life. If someone’s hair is frizzing, flat, I’m like, 'Come here. Sit down and let me fix this.' The John Frieda Frizz Ease Smooth Operator Blowout Spray is non-negotiable in our house. It fixes everything. It gives that polished, expensive blowout energy without actually needing to full glam."
Grace Ann: "I’m obsessed with the John Frieda Frizz Ease Extra Strength Hair Serum. It’s my security blanket in a bottle and the absolute go-to for curly haired girls! The second there’s humidity, a weird blow-dry moment, or I just need everything to look smoother and more polished. That’s what I grab."
Sarah Jane: "For other products: We all swear by red-light therapy masks. I got my mom one for Christmas and she nearly cried, she was ecstatic to join the 'red-light club,' as she calls it. We’re obsessed because it’s low-maintenance but high-impact. It helps with everything—especially when we’re traveling or have events back-to-back."
Are there any beauty products you’ve used forever?
Mary Holland: "John Frieda is one of those brands that feels nostalgic for us. Our mom has used it for as long as we can remember. It was always in our bathroom growing up."
Brooks: "Yes! It’s such an iconic brand in our house. Who doesn’t know John Frieda? It was a pinch-me moment shooting this campaign and getting to do it the four of us because it felt so authentic to our lives."
Grace Ann: "Also, the rebrand is so chic. It feels like a modern evolution of something we’ve trusted for decades. The packaging looks elevated, the fragrances are amazing, and the formulas truly feel salon-level."
Sarah Jane: "And our mom is coming to the launch in NYC, which feels very full-circle. She’s the reason we knew and trusted the brand in the first place."
Are there any treatments you all love—facials, wellness, aesthetics?
Mary Holland: "We all love getting facials as part of our beauty maintenance. It's something that always just makes you feel refreshed and rejuvenated."
Sarah Jane: "And honestly, hair is such a huge part of our beauty routines and confidence. The whole Hot Hair Hotline idea feels like our real group chat. We’re constantly texting about hair drama-volume, color, etc.—and Brooks is usually the one solving it."
Any Valentine's Day plans?
Brooks: "We actually turned Valentine’s into a sister celebration this year!"
Sarah Jane: "Brooks’ birthday was this past weekend and mine is next week, so we planned a little getaway with our parents and best friends!:
Mary Holland: "It’s very us—family, a little chaos, birthday energy."
Grace Ann: "And we’re fully prepared for whatever the weather does. We’ve learned our lesson with humidity. There will be zero frizz meltdowns this trip."
Brooks: "That’s the energy we’re taking into this weekend—relaxed, confident and celebrating with our besties and our fam!"
