It's a new year, and that means fresh makeup trends to get excited about! According to data, golden aura makeup is set to dazzle this season. Pinterest reports a 75 percent increase in searches for "golden aura," making it a key player in the rise of more creative and bold looks. So, if you're ready to trade your favorite clean girl aesthetic for a metallic glow, you're in the right place. Keep reading to discover how to get your aura golden this season.
What Is Golden Aura Makeup?
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Also known as golden goddess makeup, this trend is all about achieving an all-over glow and leaning into a more vibrant, eye-catching look. Miami makeup artist Natalie Dresher describes it as the meeting point of two distinct trends: the move away from neutrals and the embrace of high-shine finishes. “Metallics are so in for 2025, and I’m seeing an increase in clients asking for metallics like gold instead of the clean girl look,” she explains.
On the other side of the spectrum is the rise of mood ring and aura-inspired makeup, which taps into the playful and artistic side of beauty. "Aura makeup is heavily influenced by your mood and creative spirit," Dresher explains. "By having similar tones throughout a look, you can give your makeup look a general feeling or aura." This trend intersects beautifully with golden aura makeup. "Opting for golden shimmers and tones are definitely key," Dresher says. "Even choosing products flecked with golden pearlescent pieces will help tie the look together."
Products for Your Gilded Era
