The 25 Bestselling Beauty Products Dominating Amazon This Year

Ever wonder which beauty products are actually flying off Amazon's digital shelves? Thanks to a recent report from BeautyMatter and Market Defense, we now have a clearer picture of the top-selling beauty and personal care products during the first quarter of 2026. It’s a mix of personal care staples alongside trending skin care and mascaras. The best part? Everything is under $50, with most items priced below $20. See them all ahead.

1. Medicube Zero Pore Pad ($31)
2. Eos Shea Better Body Lotion Vanilla Cashmere ($21)
3. Hero Cosmetics Mighty Patch Original ($13)
4. Neutrogena Makeup Remover Wipes Micellar Alcohol-Free Twin Pack ($14)
5. Maybelline Lash Sensational Sky High Washable Mascara

1. BIODANCE Bio-Collagen Real Deep Mask ($19 for four)
2. Amazon Basics Hypoallergenic Cotton Rounds for Makeup Removal ($3)
3. The Ordinary Glycolic Acid 7% Exfoliating Toner ($14)
4. Clean Skin Club Clean Towels XL ($18)
5. Nizoral Anti-Dandruff Shampoo ($16)

1. The Ordinary Niacinamide 10% + Zinc 1% Smoothing Serum ($6)
2. Eos Shea Better Cashmere Body Wash ($13)
3. PanOxyl Acne Foaming Wash Benzoyl Peroxide 10% Maximum Strength ($11)
4. Amazon Basics Gentle & Mild Clear Liquid Hand Soap Refill ($5)
5. Essence Lash Princess False Lash Effect Mascara ($5)

1. The Ordinary Hyaluronic Acid 2% + B5 ($10)
2. Aquaphor Healing Ointment Advanced Therapy Skin Protectant ($14)
3. Neutrogena Makeup Remover Wipes, Daily Single Face Cleansing Towelettes ($9)
4. Q-tips Cotton Swabs for Hygiene and Beauty Care ($6)
5. Revlon ColorStay Waterproof Eyeliner Pencil ($8)

1. La Roche-Posay Toleriane Double Repair Face Moisturizer ($25)
2. EltaMD UV Clear Tinted Face Sunscreen SPF 46 ($47)
3. Vanicream Daily Facial Moisturizer ($14)
4. Q-tips Cotton Swabs for Home, First Aid and Beauty ($6)
5. CeraVe Daily Moisturizing Lotion for Dry Skin ($18)