Sweet, tart, fruity and floral, the first major fragrance trend of 2025 has it all! Introducing raspberry perfume, the trending search starting the year on an ultra-fresh note.
Searches for Raspberry Perfume Rise
According to Spate's latest popularity index, raspberry is experiencing a major surge in popularity, with a +363.6 percent increase compared to last year across platforms. If you haven't seen this note explode, Spate reports that raspberry perfume's popularity across platforms is still low. So, this sudden influx in interest represents the fastest-growing beauty trend of the year. And it's ready to ripen.
In fragrance, raspberry is a tart and refreshing burst of berry with subtle floral undertones. Supporting notes like rose and juicy grapefruit help shape the overall impression of the fresh and outdoorsy. Alternatively, it's paired with other edible, sweet scents like vanilla and marshmallow to mimic warm, baked goods.
"These scents fall under the gourmand category, which has been especially popular lately, with a +182.1 percent year-over-year growth across platforms," Spate reports.
The Raspberry Scents We Love
Raspberry Perfume Is the Next Big Fragrance Trend
1 / 7
A forbidden fruit, this scent begins with a ripe raspberry top note, before simmering down into a heart of sweet florals. The rich base of sandalwood and patchouli creates a close skin scent that still lingers with a raspberry freshness.
BUY ON SEPHORA - $150
BUY ON AMAZON - $143
2 / 7
Raspberry is the first note that introduces this fragrance. It unfolds delicately around an orange blossom heart, before grounding into an intense patchouli drizzled with warm honey.
BUY ON DOSSIER - $29
BUY ON WALMART - $29
3 / 7
Inspired by the bright glow of teenage girlhood, this scent revels in the innocence of raspberries, the rush of tropical punch and the beach-side revelry of coconut palm sugar.
BUY NOW - $115
5 / 7
Juicy and woody, a raspberry overdose intros this homage to the feminine, layering in upcycled Damascus rose for a pure floral heart grounded in a long-lasting woody base.
BUY ON SEPHORA - $145
BUY ON AMAZON - $145
6 / 7
Luscious and playful, this sweet gourmand is wrapped around a heart of juicy raspberry and sweet rose buds. Vanilla orchid and marshmallow combine to create a dessert scent you'll love.
BUY ON ULTA - $70
BUY ON AMAZON - $70
7 / 7
Irresistibly fresh and sweet, juicy citrus opens this feminine scent, unfurling around a combination of raspberry and blackcurrant. Chantilly cream and marshmallow create an undeniably luxurious gourmand experience.
BUY ON NEIMAN MARCUS - $375
BUY ON NORDSTROM - $375
