The self-tanning category has undergone a quiet (and much-needed) transformation in recent years. Today's formulas are expected to go beyond a basic bronze, without the dreaded self-tanner smell, Oompa Loompa-orange color or dryness. Nakery Beauty's Endless Bronze Rapid Tan Lotion ($35) is a prime example of that evolution. Here’s why.
The Benefits of Nakery Beauty's Endless Bronze Rapid Tan Lotion
My fair skin has had its challenges with self-tanner over the years, but never would I ever consider a tanning bed over a faux glow. To hear that tanning beds are trending again makes me cringe—how?! With the advancements that have been made in the self-tanner category, there is absolutely no reason to take that risk. Nakery Beauty’s Rapid Tan Lotion is perfect for the person who wants a deep tan, like what can be achieved in tanning beds or prolonged sun exposure. Give this formula a try before succumbing to all that UV damage—I beg you.
Several things make this formula a standout. First, its high DHA concentration (12 percent) is designed to deliver a deeper, more professional-looking bronze in a single application. But, it doesn't stink! Shockingly, it's fragrance-free. Second, the color begins developing in as little as two to four hours (most self-tanners take six to eight) and can last seven to 10 days with an even fade and a beautiful, blurring finish.
Third, this lotion will not strip your skin. I can’t tell you how many self-tanners I’ve tried over the years that leave me feeling desert-dry. This one contains several skin-conditioning ingredients, including shea butter, sunflower seed oil, squalane and sodium hyaluronate (a more potent form of hyaluronic acid). Plus, you can also use it on your face!
Taking things a step further (founder Liz Folce always challenges her formulators to go big), the self-tanner also features caffeine (for temporary skin smoothing) and two peptides to boost firmness. It truly doubles as body care, and feels like it, too. The texture is creamy, like a body lotion, and spreads evenly. You can use a tanning mitt or your hands to apply it, but as with any self-tanner, always wash your hands thoroughly afterward. Pro tip: To get the most even, natural-looking tan, exfoliate 24 hours before you apply and moisturize dry areas like your elbows, knees and ankles.
The Bottom Line
If you want a deep, bronzy glow without the bad smell or dryness, this is the self-tanner to try. Designed for the face and body, and loaded with skin-care ingredients, it’s a formula you'll reach for well past summer.
