When PHLUR releases a new scent, you know we have to try it out. The only problem was that its most recent launch, Strawberry Letter, flew off the shelves. Selling out almost immediately, we resigned ourselves to waiting to try the brand’s juiciest fragrance, yet.
Thankfully, the wait is over! Finally restocked at Sephora and in our excited hands, it’s time to let you know if PHLUR’s Strawberry Letter is worth the hype.
PHLUR Strawberry Letter Restock
After selling out within just 12 hours and with over 50,000 fans on the waitlist, Strawberry Letter is the fragrance everyone’s been talking about. And there’s a reason.
“I wanted to create a high-definition, ultra-saturated strawberry essence. Featuring strawberry gariguette that has sweet, sugar-like facets, this fragrance transports you through time,” says PHLUR perfumer and mind behind Strawberry Letter, Gabriela Chelariu.
This fragrance was designed to capture attention with a rich strawberry scent accentuated by gorgeous undercurrents of floral and woodsy notes. The result is a scent that doesn’t smell artificial or too candied. Like indulging in a ripe strawberry outside in the heat of summer, this perfume is light, airy and oh-so-sweet. The signature strawberry note is present from the top and lingers long after drying down for a truly berry-centric scent.
Our Thoughts
Super wearable and light, Strawberry Letter dances between floral and berry notes from the first spray. The signature ingredient (strawberries) present in the top note definitely establishes this as a berry-focused scent. Red poppy and apple blossom help focus the fragrance on the outdoor, summery mood of strawberry picking. This helps it step away from smelling like sugared desserts.
The deeper base notes of woods and tonka bean create a chic dry down that settles a crisp and fresh scent into an earthy and warm summer day. Perfect for anyone looking to capture summer in a bottle, this fragrance is a must-have for any strawberry girl.
Key Notes
Top: Cassis Leaves, Strawberry Gariguette, Plum Nectar
Heart: Wild Lily, Red Poppy, Apple Blossom
Base: Earthy Woods, Tonka Bean, Sugared Amber