The Best New Products Launching at Sephora in October

All treats and no tricks with these brand-new beauty gems!

Isabelle Buneo
Isabelle Buneo
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About NewBeauty

Published: Oct 2, 2024

We may earn commission from links on this page. Each product featured has been vetted and chosen by our editors.

a collage of sephora products including a serum, mascara, lip balm, body butter, and face glitter

October is a month that brings lots of exciting celebrations for the Halloween-obsessed. But it's also the unofficial start of the holiday season! Beauty brands are already helping shoppers get a head start on fulfilling wishlists. Whether you're beginning to scoop up stocking stuffers or looking to stay up-to-date with the latest and greatest in beauty, check out the wonderful Sephora product launch available this month.

13 Must-Haves in October's Sephora Product Launch

1 / 13

Summer Fridays Lip Butter Balm in Hot Cocoa ($24)

I've shouted my love for this product since I first tried it, and I'm not alone in my obsession. Influencers and celebrities swear by the Butter Balm for hydrated, glossy, lightly tinted lips. This month, the brand's limited edition Hot Cocoa shade hits Sephora. You're going to want to grab this seasonal staple before it's gone.

BUY NOW - $24

Summer Fridays Lip Butter Balm in Hot Cocoa

2 / 13

Milk Makeup Cooling Water Jelly Tint in Soft Peach ($24) and Soft Pink ($24)

Milk Makeup's Cooling Water Jelly Tints has been a fan favorite since its launch. The Jelly Tints offer long-lasting lip and cheek color with a cooling effect upon application. This month, the brand's two new shades—Soft Peach and Soft Pink—hit Sephora and are a must for any peachy pink blush girlies.

BUY NOW - $24

Milk Makeup Cooling Water Jelly Tint in Soft Peach ($24) and Soft Pink ($24)

Milk Makeup Cooling Water Jelly Tint in Soft Peach and Soft Pink

3 / 13

Gisou Honey Infused Hydrating Lip Oil ($28)

When it comes tohair oils, Gisou's honey-infused styler is the gold standard. The honey-based hydrating formula also comes in a lip oil. This month, the Honey Gold shade is launching at Sephora, and it's perfect for layering over autumnal lip stains or using on its own.

BUY NOW - $28

Gisou Honey Infused Hydrating Lip Oil

4 / 13

Huda Beauty Easy Blur Natural Airbrush Foundation ($37)

Available in 29 shades and featuring a niacinamide formula, this medium coverage, buildable foundation gives you that doll-like, airbrushed finish without clogging pores.

BUY NOW - $37

Huda Beauty Easy Blur Natural Airbrush Foundation

5 / 13

Makeup by Mario SurrealSkin Talc-Free Soft Blur Setting Powder ($38)

Continuing on the trend of airbrushed, flawless-looking skin, October sees Makeup by Mario's Surreal Skin Soft Blur Setting Powder come onto the Sephora scene. It boasts a talc-free formula with up to 12 hours of makeup-setting and skin-blurring power.

BUY NOW - $38

Makeup by Mario SurrealSkin Talc-Free Soft Blur Setting Powder

6 / 13

Laneige Divine Lip Duo ($24)

This is the perfect holiday gift for your beauty-obsessed loved one or yourself. Laneige's limited-edition Divine Lip Duo features a full-size Lip Glowy Balm in Candy Cane and a mini Lip Sleeping Mask in Peppermint.

BUY NOW - $24

Laneige Divine Lip Duo

7 / 13

Saie Glossybounce High-Shine Hydrating Lip Gloss Oil in Shimmer Finish ($22)

One of our favorite, ultra-shiny, lip-loving lip glosses is Saie's Glossybounce Lip Gloss Oil. It now comes in three shimmer finishes: Remix (mauve), Disco (pinky rose) and Shake (nude).

BUY NOW - $22

Saie Glossybounce High-Shine Hydrating Lip Gloss Oil in Shimmer Finish

8 / 13

Glossier Crème de You ($45)

If you've ever caught a whiff of Glossier's iconic You perfume and thought, "I wish I could lather that all over me," now you can! Now available at Sephora is Glossier's Crème de You—a dry-touch body butter starring the beloved You fragrance.

BUY NOW - $45

9 / 13

Milk Makeup Hydro Grip + Glow Illuminating Primer ($30)

Few primers have gained as widespread and universal recognition as Milk Makeup's Hydro Grip Primer. This month, the brand's Glow Illuminating variation of its classic makeup-gripping primer is launching at Sephora. It's packed with light-reflecting pearls to give your base that Sabrina Carpenterglow.

BUY NOW - $30

Milk Makeup Hydro Grip + Glow Illuminating Primer ($30)

Milk Hydro Grip and Glow Primer

10 / 13

Glow Recipe Blackberry Retinol Blemish Serum ($48)

Vegan, cruelty-free and Sephora certified as Clean + Planet Aware, Glow Recipe's new Blackberry Retinol Blemish is a sustainable, triple retinoid serum that gently fights breakouts, unclogs pores and minimizes texture on all skin types ages 20 and up.

BUY NOW - $48

Glow Recipe Blackberry Retinol Blemish Serum

11 / 13

Charlotte Tilbury Exagger-eyes Volumizing and Curling Mascara ($29)

Now available at Sephora, Charlotte Tilbury's latest innovation—the Exagger-eyes Volumizing and Curling Mascara—has already won the hearts of celebrities and fans alike. A-listers like Amal Clooney and Sabrina Elba have already worn it on the red carpet.

BUY NOW - $29

Charlotte Tilbury Exagger-eyes Volumizing and Curling Mascara ($29)

Charlotte Tilbury Exagger-Eyes Mascara

12 / 13

Too Faced Disco Crush High Shine Glitter Eye + Face Sparkle ($30)

If you have Short 'n Sweet Tour tickets or just want to channel your inner pop princess, the Too Faced Disco Crush High Shine Glitter Eye + Face Sparkle is now available at Sephora!

BUY NOW - $30

Too Faced Disco Crush

13 / 13

Tower 28 SOS Gentle Hydrating Gel Cleanser + Makeup Remover ($20)

With Halloween quickly approaching, I'm sure many of us will be rocking costumes that require a full face of makeup (I'm looking at you, Chappell Roan stans). A gentle, non-irritating cleanser like Tower 28's is a must for this month.

BUY NOW - $20