From their numerous celebrity clients to their array of awards and accolades and consumer praise, OLAPLEX has quickly established itself as one of the hottest hair-care brands of the last several years. Most well known for single-handedly creating the bond-building category of hair-care products, this number-one prestige hair brand has undoubtedly revolutionized the world of hair care and styling.
Though they’re most popular for their hair-strengthening and bond-building products like their iconic Nº4 Bond Maintenance Shampoo ($30), OLAPLEX has recently expanded their brand with their entrance into the world of styling products. Today, the brand launched their latest innovation in styling goodness, the Volumizing Blow Dry Mist ($30).
What Is It?
Clinically proven to provide humidity resistance, decrease blow-dry time, and protect from heat up to 450°F,“ the Volumizing Blow Dry Mist is the perfect addition to advance your OLAPLEX healthy hair-care routine,” says Olaplex CEO JuE Wong, “We have combined our exclusive OLAPLEX Bond Building Technology with other key ingredients, like jackfruit polysaccharides and pea peptides, to elevate your blowout by giving you OLAPLEX signature benefits and protecting your hair from damage as you style.”
The powerful, natural ingredients within this product’s formula in cohesion with the brand’s beloved Bond Building Technology allows for the product simultaneously repair and protect strands while providing top-tier structure for style retention. With just a few spritzes of this innovative mist, you’ll find yourself with the most luscious, salon-quality blowout from the comfort of your home.
How to Use It
Harnessing the power of this miracle product is as easy as 1, 2, 3. First, if you’re using it for heat protection, spray the product all over clean, damp hair and blow dry until around 75 percent dry. Then, for adding some lift to your ‘do once you’ve mostly dried, spray the product again, this time focussing more on the roots. Lastly, for a bombshell-level blowout, section, spritz and blow dry your hair, directing the hair away from the face for added bounce.
I had the pleasure of getting a blowout at Suite Caroline in New York with one of OLAPLEX’s stylists to celebrate the launch, and let me tell you, this product delivers. I went into the appointment with hair that had been pulled up into a messy bun for days, so I thought there was no hope of a nice blowout without a full wash and shampoo. But, with some sectioning and spraying, my hair ended up looking runway ready. I loved the clean, salon-like scent the product had as well as how it was able to take my hair from flat and dull to voluminous and chic with minimal effort.
The Bottom Line
If you’re looking for an easy to use, effective product that will elevate your blowout, OLAPLEX’s new Volumizing Blow Dry Mist has got you covered. We love a do-it-all product, and this A-list-approved brand’s latest launch is exactly what you need to keep your hair healthy, strong and flawless day in and day out.
