In some sweet Tuesday news we didn’t know we needed, ESW Beauty is teaming up with SmartSweets to bring a candy-inspired twist to under-eye care. The two brands are launching a co-branded hydrogel eye patch collection modeled after SmartSweets’ most iconic gummies.
The lineup includes three targeted pairs: Sourmelon Bites, formulated for puffiness and dark circles, delivering a refreshed, luminous-looking result; Sweet Fish, aimed at dryness and puffiness for plumper, more hydrated-looking under eyes; and Peach Rings, designed to combat tired-looking eyes for a smoother, more even-toned finish.
ESW Beauty founder Elina Sofia Wang says the collaboration felt like a no-brainer. “We’ve always loved SmartSweets and felt like the partnership was such a natural fit for ESW Beauty,” she says. “Both brands bring a fun, playful approach to everyday wellness, and we especially love how SmartSweets has reimagined gummies with a better-for-you approach.”
“We wanted to bring that same energy into skin care by creating three eye patches inspired by iconic gummy favorites, with each one targeting a different under-eye concern,” she continues. “It was such a fun way to bring our two worlds together and create something that feels both effective and genuinely exciting to use.”
The collection rolls out in stores this month, hitting shelves nationwide at Target, Sprouts Farmers Market, Whole Foods Market and Meijer.
