Target, our beloved go-to-for-everything store, just broke news of its latest partnership with SoulCycle, the cult-favorite indoor cycling studio, which is a pretty unexpected move.
As part of the collaboration, SoulCycle will kick off a 10-city national tour—from Seattle to Miami and everywhere in between—that offers six complimentary SoulCycle classes a day (over the course of three days). In addition to the classes, each city will host a pop-up shop showcasing wellness products including apparel, electronics, health and beauty, and food and beverage.
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An exclusive collection of Target x SoulCycle gear, which features hoodies, sweatshirts, t-shirts and tanks, will also be for sale at the pop-up shops, as well as online.
The nationwide tour will begin with a VIP inaugural ride in New York City on January 14. Click here to see the full list of participating cities and learn more about how to get involved.