When I heard Fable & Mane had created a chai-scented hair mask, I had a feeling it would be right up my alley—I love chai lattes and the brand’s Ayurvedic hair-care products. After trying Fable & Mane’s new Shine Hair Mask ($36), I quickly came to find out I wasn’t the only impassioned fan—so was my Uber driver.
The moment I sat in the backseat, he asked what perfume I was wearing, which is a question I rarely get even when wearing actual perfume. When I informed him I had just gotten a blowout and the scent was that of a hair mask he was shocked.
The delicious chai scent is not the only benefit, although it is the first one that smacks you in the face upon unscrewing the jar. The consistency and shimmer of the formula are the second things you notice. I mean, the mask is begging for you to play with it like adult slime. It’s thinner than a lot of other hair masks on the market, so it doesn’t weigh hair down and is easy to fold into your routine weekly.
After using the hair mask, I immediately noticed increased shine and silkiness and reduced frizz. I was most impressed with how it enhanced the vibrancy of my hair color, bringing out the subtle red tones. The Ayurvedic-informed formula features hibiscus flower extract, bio-sugar enzymes and black tea ferments.
I’m not the only one reaping these benefits. In clinical trials, 89 percent of users agreed that the mask added instant shine after just one use. Additionally, 95 percent of users agreed the mask transformed their hair, making it feel silkier to the touch after one use.
