7 Viral Skin-Care Products Worth the Hype, According to a Beauty Editor

Like it or not, TikTok and its culture of short-form video sharing are deeply embedded in beauty trends. Whether you’re browsing nail looks or finding makeup hacks, it’s become a hub for beauty enthusiasts and editors. We’ve seen brands grow from viral products, and it can be tempting to run out and buy every internet-famous item you see. But when it comes to viral skin-care products, things can get tricky. The promise of glass skin or an at-home peel often needs more weight than a short video clip. Like many people, I’m constantly evolving my skin-care routine to fit the changing seasons and skin issues. While the popularity of products is also ever-changing, I’ve found several viral items, like this brightening eye serum, worth the long haul. They’ve stayed put well beyond their testing period and have become reliable staples in my routines. Keep scrolling to see the viral skin-care products staying put in my bathroom cabinet.

Viral skin-care products that are actually worth it

1 / 6

Dr.Althea Pure Grinding Cleansing Balm ($27)

I double cleanse every night and usually rotate between a light oil and a rich balm to remove heavy makeup. Dr. Althea’s formula falls somewhere in between and is the perfect balance for melting foundations and mascara without harsh scrubbing. It soothes my skin and leaves it feeling clean with no greasy residue. Plus, the grinding feature ensures there’s no mess, making it a good option for traveling.

• BUY ON SOKO GLAM – $27
• BUY ON AMAZON – $23

2 / 6

Rhode Glazing Milk ($32)

I’m not a fan of the moist look, so I was, admittedly late to trying Rhode’s beloved Glazing Milk. However, it’s become a favorite for it’s hydrating and calming properties. I like to incorporate it into my nightly routine to lock in moisture and give my skin an extra boost of nourishment before bed.

• BUY NOW – $32

3 / 6

Medicube Salmon PDRN Pink Collagen Jelly Gel Mask ($21)

The pink-to-clear transformation and salmon sperm (PDRN) ingredient are key reasons why this mask thrives on visual platforms like TikTok. But the results don’t lie. After testing it for a story, I was so floored by the results that it earned a permanent spot in my skin-care routine. It tightens and visibly improves the look of sagging skin, minimizes pores and leaves skin looking incredibly glowy.

• BUY ON MEDICUBE – $27
• BUY ON AMAZON – $21

4 / 6

Clarins Double Serum ($135)

Admittedly, this serum doesn’t provide instant gratification. However, the results are well worth the wait. It plumps and firms the skin for a more youthful appearance and enhances your natural radiance.

• BUY ON CLARINS – $135
• BUY ON SEPHORA – $135

5 / 6

Versed Doctor’s Visit Instant Resurfacing Mask ($22)

One of the reasons this mask is so beloved is its potent INCI list. With acids like lactic, glycolic and salicylic, plus fruit extracts, it works overtime to exfoliate and brighten. Almost instantly, my skin appears smoother and more even.

• BUY NOW – $22

6 / 6

Clinique Moisture Surge ($30)

While some gel creams are too lightweight for winter, this formula works year-round. It absorbs into the skin quickly for a boost of hydration and nourishing antioxidants. Plus, the weightless consistency makes it an ideal base layer under makeup during summer.

• BUY ON CLINIQUE – $30
• BUY ON SEPHORA – $47