This New Clarifying Shampoo Removes Product Buildup Like ‘Magic’ Without Drying Out Your Hair

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This New Clarifying Shampoo Removes Product Buildup Like ‘Magic’ Without Drying Out Your Hair featured image
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There are many things I miss about warm weather—sun-kissed skin, picnics in the park, running a quick errand without putting on (and then taking off) four layers of clothing. But what I look forward to doing again most is letting my hair air dry. I have fine hair, but a lot of it, so even in the summer air drying takes forever. It’s almost an impossible feat in the winter. My cold weather hair care routine ends up looking like this: wash once a week, blow dry, use a comically large amount of dry shampoo for several days, repeat.

A new once-a-week “treat” for refreshed hair

Dry, cold air, weekly heat styling and loads of product are not the norm for my strands and it shows. Even after washing, my hair feels heavy; my ends are straw-like while my roots are waxy and slick. I’d been looking for the right hair “reset button,” when I learned of Coco & Eve’s just-launched Clarifying Detox Shampoo ($27).

Coco & Eve is the brand behind this intensely hydrating hair mask that shoppers say makes hair feel “like silk” and has over 7,000 five-star reviews. The new Clarifying Detox Shampoo is a once-or twice-a-week “treat” that aims to deliver that same silky-softness. It’s formulated with chelating technology, ingredients that remove tap water hardness and hair impurities, and prevents dryness. Plant-based lemon peel extract and coconut water are infused for their moisturizing, antioxidant and regenerating properties. Finally, hibiscus vinegar detoxifies, exfoliates and soothes the scalp, regulates sebum production, enhances hair shine. What’s not included is almost as important as what is: it’s free of parabens, silicones, and toxins.

BUY NOW – $27

As reviews start to roll in, shoppers say it’s “truly magic” and a “new go-to.” “In just two washes, I can already notice a difference in shine, curl definition and weightlessness,” writes one shopper. A second gushed the shampoo “worked wonders” on their scalp, adding they now have “visibly less dandruff, fewer red patches and [their] scalp felt much calmer. A third user with “bleached and damaged” notes it’s made their other hair products “work better.”

To sum up, Coco & Eve promises their gentle Clarifying Detox Shampoo leaves hair squeaky clean, soft and bouncy. If you’re looking for a palette cleanser for your hair this winter, it’s the new product to try.

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