I’ve Lost Count of How Many Celebrities Love This Minimalist Beauty Brand

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I’ve Lost Count of How Many Celebrities Love This Minimalist Beauty Brand featured image
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The Hollywood fan base of Merit Beauty continues to grow its impressive roster. Every time the “modern minimalist” brand launches a new product, or a new version of an existing product, you can count on celebrities to be among the throngs of fans eagerly trying it. Whether in interviews or GRWM videos on TikTok and Instagram, A-listers are all in for Merit’s clean, well-curated makeup and skin care essentials. And it’s not just a select few stars—one quick Google search reveals so many celebrities that love Merit Beauty, I lost count.

From Gen X to Gen Z

In just a few short years Merit has become a beauty powerhouse that bridges the gap across generations. From Hailey Bieber and Sofia Richie Grainge to Mandy Moore and Zooey Deschanel to Courteney Cox and Sarah Jessica Parker, Merit is truly beauty for all ages. Whitney Port-Rosenman sculpts her cheekbones with Bronze Balm ($30). Bethenny Frankel calls the Shade Slick Tinted Lip Oil ($24) “gorgeous,” and calls the entire brand a “9.5 out of 10.” Grainge includes Merit in her “natural makeup” routine after finding heavier products made her skin “so unhealthy.” Actress and clean beauty activist Nikki Reed says she uses “a lot of Merit right now.” Kate Hudson wore Solo Shadow ($24) on the cover of Flaunt Magazine last spring. Sarah Jessica Parker wore an arsenal of Merit products for the premiere of season 2 of And Just Like That…The list goes on.

Flush Balm Stans

There is one Merit product celebs seem to hype more than any other: the cult-favorite Flush Balm ($30). This creamy, vitamin E–infused cheek tint is loved by Cameron Diaz, Bieber, Deschanel, Courteney Cox, SJP and Juliette Lewis, for its natural lit-from-within color. Deschanel called Flush Balm “great cheek crayons.” Cox said she puts it on “both cheeks, [her] forehead, nose and chin.” Lewis wore Flush Balm to the 2023 Emmy Awards. Cameron Diaz favors the “plummy” Raspberry Beret shade.

A New Flush Balm Is Here—Meet Rouge

In exciting news for celebs and non-celebs alike, Merit just launched new Flush Balm shade, Rouge. Just in time for Valentine’s Day, the cheek formula is now available in a universally flattering cherry red tint that gives a natural-looking flush that stays radiant all day. For an effortlessly chic and romantic look, Flush Balm in Rouge is the perfect addition to your makeup collection.

BUY NOW – $30

BUY NOW – $30

BUY NOW – $24

BUY NOW – $24

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