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Merit Beauty

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Fragrance

MERIT’s New Wave Fragrance Is Totally Different From Retrospect—and Perfect for Fall

By Britt FallonOctober 22, 2026
Close-up of a woman with her eyes closed, wearing metallic gold eyeshadow and a nude pink lip, with a hand shielding her forehead against a blue and yellow background.
Face

11 Eyeshadows With 1,000+ Five-Star Reviews at Sephora

By Marisa PetrarcaOctober 8, 2026
MERIT Beauty's signature makeup bag in dark navy, pleated fabric with a soft, sculptural knotted bow at the top, shown against a plain light background
News

The Internet’s Favorite Makeup Bag Just Got a Makeover

By Marisa PetrarcaSeptember 10, 2026
Woman with curly gray-brown hair holding an open red lipstick up to her face while looking in a mirror

11 Lipsticks With 1,000+ Five-Star Reviews at Sephora

By Marisa PetrarcaSeptember 3, 2026
Brianne Howey

Brianne Howey Talks Skin Care, Motherhood and More Ahead of 'Ginny & Georgia' Season 4

By Britt FallonMay 8, 2026
MERIT Beauty The Uniform expands shades

MERIT’s Viral Tinted SPF Just Got the Update Everyone Wanted

By Hana HongMarch 24, 2026
Oscars 2026: Here's Exactly How to Create Misty Copeland's 'Baby Pink Ballerina' Lips

Oscars 2026: Here's Exactly How to Create Misty Copeland's 'Baby Pink Ballerina' Lips

By Leiana FoyeMarch 16, 2026
NEW YORK, NEW YORK - AUGUST 31: Lindsay Lohan attends day eight of the 2025 US Open Tennis Championships at USTA Billie Jean King National Tennis Center on August 31, 2025 in Flushing Meadows, Queens, New York City. (Photo by Jean Catuffe/GC Images)
Face

I’ll Be Wearing Lindsay Lohan’s Exact New Lip Combo Until Further Notice

By Leiana FoyeFebruary 27, 2026
SYDNEY, AUSTRALIA - FEBRUARY 12: Hailey Bieber attends the "Wuthering Heights" Australian Premiere at State Theatre on February 12, 2026 in Sydney, Australia. (Photo by Don Arnold/WireImage)
Face

This $28 Lipstick Is the Real Star of Hailey Bieber’s GRWM

By Allie HoganFebruary 26, 2026
MERIT Beauty and Jones Road Beauty makeup
Face

What NewBeauty Readers Couldn’t Stop Buying in January

By Leiana FoyeFebruary 2, 2026
LOS ANGELES, CALIFORNIA - FEBRUARY 01: (FOR EDITORIAL USE ONLY) Joni Mitchell attends the 68th GRAMMY Awards at Crypto.com Arena on February 01, 2026 in Los Angeles, California. (Photo by Brianna Bryson/WireImage)

Joni Mitchell’s Grammys Glam Features the Perfect Matte Lipstick for Mature Skin

By Leiana FoyeFebruary 1, 2026
I Finally Found a Blurring Lipstick That Isn’t Drying

I Finally Found a Blurring Lipstick That Isn’t Drying

By Leiana FoyeJanuary 27, 2026
HOLLYWOOD, CALIFORNIA - NOVEMBER 16: Dakota Johnson arrives at the 16th Governors Awards at The Ray Dolby Ballroom on November 16, 2025 in Hollywood, California.

Dakota Johnson’s Makeup Artist Says Everyone Should Use This $23 Vitamin C Serum

By Liz RitterNovember 20, 2025
Christina Ricci for Merit Beauty

Christina Ricci Is the Face of Merit’s New ’90s-Inspired Eyeshadow

By Leiana FoyeOctober 22, 2025
makeup products collage

The Fastest-Growing Makeup Brands, According to Google Search Data

By Jessica FieldsOctober 17, 2025
model face wearing merit beauty flush balm blush

I Currently Own More Than $500 in Blush—My Top 5 Start at $11

By Leiana FoyeSeptember 30, 2025
woman walking on city street with merit beauty and brandon maxwell bag

The MERIT x Brandon Maxwell Collab Is Our New Favorite Lip Color

By Rowan LynamSeptember 25, 2025
Merit Beauty Great Skin Double Cleanse

MERIT Beauty’s New Cleanser Made My Double Cleansing Routine Obsolete

By Leiana FoyeAugust 12, 2025
NEW YORK, NEW YORK - SEPTEMBER 09: Reese Witherspoon attends "The Morning Show" Season 4 New York Premiere at Museum of Modern Art on September 09, 2025 in New York City.

We Now Know Every Piece of Makeup Reese Witherspoon Wore to ‘The Morning Show’ Premiere

By Leiana FoyeSeptember 12, 2025
Lauren Graham attends the "Twinless" Premiere during the 2025 Sundance Film Festival at Eccles Center Theatre on January 23, 2025 in Park City, Utah.

Lauren Graham Shares Her Five-Minute Morning Makeup Routine

By Allie HoganJuly 17, 2025
merit the uniform sunscreen

MERIT Is Launching a Tinted Sunscreen and It’s Our New Summer Uniform

By Allie HoganMay 8, 2025
Suki Waterhouse and Issa Rae at the 2025 Met Gala

The $32 Merit Highlighter These Stars Used to Perfect Their Met Gala Glow

By Danielle JacksonMay 6, 2025
Brenda Song attends as Armani beauty celebrates Luminous Silk on March 20, 2025 in West Hollywood, California.

Brenda Song Shares Her MERIT Faves, Moisturized Lashes Tip and Makeup Mishaps

By Rowan LynamApril 7, 2025
Merit Beauty lip liners and U Beauty eye cream model shot

10 Products NewBeauty Readers Couldn’t Stop Buying in March

By Leiana FoyeApril 1, 2025
MERIT Beauty lip liners

MERIT’s Latest Makeup Launch Is Finally Available to Buy

By Rowan LynamMarch 4, 2025
merit beauty products and model shot

The Best MERIT Beauty Products, According to Our Editors

By Leiana FoyeJanuary 21, 2025
noyz 12:00 perfume

The Best New Fragrances in November

By Britt FallonNovember 7, 2024
MERIT Retrospect Extrait de Parfum

Merit’s First-Ever Fragrance Is Every Bit as Chic as You’d Expect

By Marisa PetrarcaOctober 23, 2024
various beauty products

10 Products NewBeauty Readers Couldn’t Stop Buying in September

By Leiana FoyeOctober 2, 2024
Martha Stewart

Martha Stewart Just Dropped Her Five-Minute Makeup Routine

By Marisa PetrarcaSeptember 30, 2024
side by side images of women wearing Merit Beauty Flush Balm on their cheeks

Readers in Their 30s Are Raving About This ‘Natural and Effortless’ Cream Blush

By Danielle Fontana DooleySeptember 26, 2024
Four women with different skin tones

This Foundation Stick Sells Every 30 Seconds—Here’s Why Fans and Celebs Can’t Get Enough

By Danielle Fontana DooleySeptember 11, 2024
side by side images of Lily Collins at the Emily in Paris season 4 premiere

Lily Collins’ Flawless Skin Is Thanks to This Yet-Released Moisturizer With a 5,000 Person Waitlist

By Leiana FoyeAugust 15, 2024
Blake Lively

Blake Lively’s Lip Combo Survived a Rainstorm—And Still Looked Flawless

By Marisa PetrarcaAugust 9, 2024
merit u beauty collab

Merit Beauty and U Beauty are Teaming Up For Epic Free Gifts

By Leiana FoyeMay 10, 2024
Demi Moore oscars 2024

Demi Moore’s Oscars After-Party Makeup Was Flawless—and Every Product Was Under $40

By Leiana FoyeMarch 12, 2024
skin serum

This Serum Is the Makeup Prep Step I Will Never Skip

By Leiana FoyeJanuary 31, 2024
I’ve Lost Count of How Many Celebrities Love This Minimalist Beauty Brand

I’ve Lost Count of How Many Celebrities Love This Minimalist Beauty Brand

By Leiana FoyeDecember 8, 2023